Rock Your Brand Podcast

What if I told you that you’re working harder than you need to. What if you could do less while still watching your business continue to grow? Today I’m excited to share how this is possible and how you can start implementing this stragety immediately. I shared this at the Sellar’s Summit a while back and am glad that I’m finally able to share it with you today.


Remember, just because you’re always busy doesn’t necessarily mean that you’re making progress. The exercise that I’m going to share with you today will help you to identify what has worked for your business in the past or what is working now and how you can do more of that to keep building momentum.


Every day I show up at 10 am EST time with my take action crew. We talk about everything you need to do to be successful in business and life to get massive results. If you’re ready to join us, head on over to and sign up, it’s totally free, and you’ll be able to ask me questions each week that will help grow your brand.


If you’re ready to get massive results for your business, let's dive right in!

Moving the Needle Exercise


It’s time to reduce, overwhelmed, and grow your business. It’s important to ask yourself lots of questions and take the time to provide thoughtful answers. When we ask ourselves questions, it forces our brain to find the answer that we’re looking for. I’m going to share a few questions you need to answer to help you grow your business.


Step 1: What area of your business would you like to grow?


Note: Personally, I want to drive more traffic to my site because I want to make more money. If we can get the right people to come to our site from our target market, that is the goal, to get more traffic, it’s time to dig into your data and see exactly where your traffic is coming from.


Step 2: There are three parts to this question


  1. What has worked for you in the past?
  2. What takeaways and lessons have you learned from the past?
  3. What is your next step?


Step 3: Create your plan moving forward and analyze the answers to the prior two questions.


It’s much more simple than you might think. But it’s human nature to tend to try and over complicate things.

Do More of What’s Working


You can’t do it all, and it’s as simple as that. Instead, focus on doing more of what’s been working for you in the past.


As an example, I have a brand that is three years old that;t I’m in the process of selling. As of January 1st, 2020, we had 736,385 page views, including 372,880 new users.


We have some good traffic, but I want to increase it every more. We took some time to look at our data to see where the traffic is coming from.


Total users coming from Social - 177,514

Pinterest - 107,179 vs YouTube - 594


From looking at the data, I am clearly getting much higher traction from Pinterest than YouTube. The experts will tell me to continue to focus on YouTube and try to grow my presence there. However, I should focus on what’s working, and clearly, that is Pinterest. 


Always focus on what’s been proven in the past to get you the best results.


I have a newer brand that is also showing significant progress from Pinterest. Double down on the areas where we can see the numbers and are getting the most movement. We don’t need to shift our focus to something new until we max out the methods that are working for us now.

Process Break-Down


Step 1: What has worked in the past?


  • Create pins for each blog post.


Step 2: What takeaways or lessons can you learn from your past successes?


  • Create multiple pins for each blog post so you have a better chance of having more people see them.


Step 3: What is your next step?


  • Add pins to old blog posts and hire a VA to scale the process for new posts.
  • Use what has worked in the past and do more of that - Use tunnel vision to focus on what the data is telling you.


Step 4: Create a plan & process


  1. Make more pins
  2. Add multiple pins to each blog post
  3. Add new pins to Pinterest boards
  4. Evaluate old pins and look at the data
  5. Create more content around the topics that have the most traction
  6. Hire a VA to manage and scale


Note: Look for clues - even a small amount of data will help you see what’s working and what you should focus on moving forward.

Round Two of the Exercise


Once you’ve determined the number one source of traffic, it’s time to move on the second and implement the “move the needle” exercise again. For our example, the second-highest source of traffic is coming from organic search with over 140,000 new users


The goal: I want to grow our Google traffic


#1 What has worked in the past?


  • Writing articles that answer questions and how-to posts


#2 What takeaways or lessons can you learn from your past successes?


  • Google takes 3-4 months to index new content in search and send traffic to your website.


#3 What is your next step?


  • Find more keywords to write about on a regular basis and hire additional writers and content editors to scale the process.


#4 Create a plan & process


  1. Find the best keywords to write articles on
  2. Post weekly content
  3. Use an email list to amplify progress
  4. Hire a VA to scale


Note: Spend 90% of your time working on things that you know work. If you’re able to focus enough time getting those things done you can focus 10% of your time learning and exploring new things that are not proven to drive the most traffic to your site.

It’s Time to Take Action!

After sharing a couple of examples of how to implement my “move the needle exercise,” I hope you can now see the power of identifying what areas you need to focus on to bring more traffic. This will help you overcome the shiny object syndrome. Spending your time focused on things that appear shiny, new, and fun. Instead, you need to look back and see what’s worked in the past and build on that.


It’s time for you to apply what you’ve learned today and go and take action.


Remember, I’m here for you, I believe in you and am rooting for you.


It’s time for you to take action, now go get em!

5 Take-Aways From Today’s Episode

1. Moving the Needle Exercise (1:25)

2. Do More of What’s Working (2:00)

3. Process BreakDown (9:40)

4.Round Two of the Exercise (12:10)

5. It’s Time to Take Action (14:48)




“The exercise that I’m going to share with you today will help you to identify what has worked for your business in the past or what is working now and how you can do more of that to keep building momentum.”




“It’s time to reduce, overwhelmed, and grow your business.”




Direct download: RYB835.m4a
Category:general -- posted at: 3:00am EDT