Rock Your Brand Podcast

 



Are you struggling with getting your business off of the ground? What would it mean for your brand to get over 26,000 page views in one month? Does that sound too good to be true? It’s not! 

After a ton of hard work and modifications, my team and I have dialled things in just right on several brands that have led to some impressive results. I want you to get in on this and experience similar results with your brand! If you are ready - I’m ready - let’s do this! 

Evergreen assets 

When was the last time you got stuck fixing something at home and you turned to YouTube or Google to find the answer? Chances are high that you’ve done something like that in the last month or so. People and brands who create those resources for us to find when we are stuck have what we call “Evergreen assets.” Evergreen assets are resources that you create that someone will find helpful now or six months from now - they are evergreen. 

What kind of content can you prepare for your brand that will become an evergreen asset? Maybe for your brand that’s a checklist or an ebook that addresses a particular question or issue that people have in your target market. 

Answer common questions!

Another great way to make your brand stand out from the competition is by answering common questions that people have in your target market. Consider creating a video that compares the top five products made in your market - you could also create a series of comparison videos where you review products side by side. When you review products or answer common questions that people have in your market - you establish yourself as a trusted and knowledgeable source of information. 

Upping your Pinterest game

Does your brand have an active presence on Twitter? What about Facebook? When people think of social media they usually think of the big three, Facebook, Twitter, and Instagram but what about Pinterest? The advantage that Pinterest has over Facebook and the rest is that Pinterest isn’t dependent on a timeline - it centres on pins. You can create pins that people will pin to their Pinterest boards that will keep them top of mind and in front of them - that’s great for evergreen content! How can you use Pinterest to up your game and move past the competition? Tune into this episode to learn more, you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND

  • [0:03] My introduction to this episode of the podcast!
  • [3:15] Why build evergreen assets? 
  • [7:45] I break down how we got over 26,000 page views in one month. 
  • [11:30] Answering common questions in your market. 
  • [13:15] Comparing products. 
  • [16:00] Making the most of Pinterest. 
  • [25:00] How turning on ads can make you an income. 
  • [27:00] Recapping helpful content strategies. 
  • [29:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB830.mp3
Category:general -- posted at: 3:00am EDT