Rock Your Brand Podcast


Looking back at your career, can you identify one person that made a huge impact on your trajectory? What was it that you learned from that individual that means so much? How will you pass that knowledge on to others? On this episode, I welcome my guest, Collin Castellaw - a professional shooting coach turned digital content expert.

Collin’s brand (Shot Mechanics) is one of the largest basketball training resources in the world. With a social reach of 800,000+ and over 100+ million-lifetime online video views, Shot Mechanics has empowered players from all over the world to unlock their full potential. 

In our conversation, Collin opens up about how he got started as shooting coach, why he approached a major rival for partnership, lessons he has learned along the way, and so much more. Have pen and paper ready, you don’t want to miss a minute of Collin’s powerful perspective! 

Providing value

What is your approach when it comes to building your business? For years I’ve followed the method of providing value as much as possible and then going in for an ask. Seeming to come from the same method, I wanted to get Collin’s take on building an audience. Collin was quick to point out that he was to bring people in because they could see the value for themselves. What can you learn from Collin’s story? Tune into this episode to hear more! 

Following the data 

Providing value and getting people’s attention is just the first step - next - how do you leverage that attention and turn a profit? What would be your approach to turning over 30,000 video views into profit for your business? Collin decided to put his time and energy into creating a training video that he would offer to his fans for just 99 cents! What sounded like a great deal ended up a HUGE flop. How did Collin recover from that flop and figure out how to move forward? Learn the answer and so much more by listening to this engaging episode! 

The big take action moment! 

For years I’ve been telling people to get off of the sidelines and to take action! It’s my belief that our lives are filled with take action moments but many of us are too scared to seize them. I hope you can see a bit of your story in Collin’s story and draw some inspiration from his ability to take action. Collin’s take action moment - where everything changed - was when he met and befriended his mentor, Adam. That relationship helped Collin see what he needed to change in his business and where he needed to grow as a leader - it made all the difference and it started with that bold action to reach out! Learn more from Collin’s story by listening to this episode - you don’t want to miss it! 


  • [0:03] My introduction to this episode of the podcast!
  • [5:00] I welcome my guest, Collin Castellaw. 
  • [7:00] Collin talks about his background. 
  • [14:00] How Collin created his YouTube channel and got started. 
  • [21:00] Looking at the data and optimizing an approach. 
  • [28:00] Process over products. 
  • [33:30] Collin’s big take action moment. 
  • [36:00] Video breakdowns of celebrity athletes. 
  • [41:30] The big project that Collin is really excited about. 
  • [52:00] Shifting from Shot Mechanic to Players TV. 
  • [55:30] Closing thoughts.


Direct download: RYB831.mp3
Category:general -- posted at: 12:24am EDT