Rock Your Brand Podcast

Welcome! This is always one of my favorite highlights of the week. I get to hang out with some awesome people and answer some great questions. To hang out with us head over to, its totally free! We always have a blast. I want to start our conversation today with something that came up yesterday on our 100th celebration of our coffee talk session. The question we’re going to answer today is how to niche down your brand. This is a bottleneck for a lot of people. If you can’t get out of this stage, you can’t build your brand, so I’m here to answer all your questions about this particular topic. 

How to Niche Down Your Brand 


You should always have a market that you’re going to focus your efforts on, and from there, you can start to niche down, so you’re focused on one segment of the market. For example, a main niche would be fishing. From there, you would niche down to bass fishing, fly fishing, and deep-sea fishing. And even go down a third level and do kayak bass fishing and tournament bass fishing.


If I’m selling a fishing rod, I want to sell a bass fishing rod that is designed specifically for kayak bass fishing. It’s going to be much easier to rank for long-tail keywords instead of being too broad, and I’ll be able to reach the right audience. 


Anytime you’re able to tailor content for a specific demographic or person, you’ll bring in a lot more traffic to your website. 

Validate the Market 


Now we need to make sure that people are searching for our niche and that there is money to be made in that niche. So, you’re not wasting your efforts. Ask yourself what type of products people would want to buy in your market, and from there, you would find affiliate links you could add to your blog posts to bring in revenue. 


Always ask yourself what problems your market might be having and how you can help them find a solution to those problems. 


Tailor Your Content to Your Sub-Niche  


You have to start by determining what your big market is. That will be your angle, and from there, you can show your audience what you’re going to give them. You want to find a specific target market that you want to serve and tailor all of your content for that specific audience. Start with the greatest opportunity, so you’re not wasting your time. 


For example, keto would be the niche market within the health and fitness market. 


Be sure to grab our Brand Creators checklist. Once you’ve validated your sub-niche, you’ll be well prepared to get started. I also recommend you grab our playbook. It’ll help you create your entire brand once you’ve validated your market and is meant to be a guide to help you along every step of the way.


Thanks again for joining me today! As always I am here for you, I believe in you and am rooting for you. Now it’s time for you to take action and go rock your brand! 


Take-Aways From Today’s Episode

  1. How to Niche Down Your Brand (4:23)
  2. Validate the Market (9:55)
  3. Tailor Your Content to Your Sub-Niche (21:23)


Quote: Find a specific, target market that you want to serve and tailor all of your content for that specific audience. 


Direct download: RYB856.m4a
Category:general -- posted at: 3:00am EST