Rock Your Brand Podcast

Welcome to this week’s Friday Jam Session. I enjoy hanging out with some awesome people and answering some great questions every week! To join us head over to takeactioncrew,com to hang out with us. Today we’re going to be talking all about what to write and send to your email list. I’ll be sharing with you five different things you can send to your email list that will help you grow your business.

What Do You Send To Your Email List


#1 Fulfill Your Promise - What did you promise your email list in the lead magnet that they signed up for. To start, send the download that you promised them. The second email can be a follow up to see if they received the download and see if they’ve been able to use it yet or if they have any questions. Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.


#2 Ask Questions - Make it a point to send at least one email per week. It’s important to ask open-ended questions so you can get feedback and start a conversation with your audience. This is also a great way to have a better idea of what problems and solutions they are looking for and show that you are a trusted source ready to help them. When someone responds it will improve your credibility and boost your delivery rate.


#3 Send Them To Your Blog or Website - The goal is to drive traffic to your website/blog, so your email list helps you with that and will help rank your content higher in Google when they see that people visit your website. You can always send an email to let them know you’ve recently uploaded a new post, or if you update an old piece of content, send an email letting your email list know, especially when you have new people on your email list.


#4 Send People to YouTube - If YouTube is a big part of your website, send people from your email list to your website. If you’re doing this, always put your video in a playlist. You’ll send people to the playlist so it’ll automatically play the second video that you have up instead of automatically playing someone else’s content if you send them to a specific video.


#5 Send People to Your Facebook Page or Group - If you’ve recently posted something on Facebook that you want people to be aware of, drive people to Facebook. On a page, you can always share the link. However, if you have a group, it can’t be shared as easily.


Always make sure that the emails you write are about your audience and not you.

Create Powerful Subject Lines 15:14


One of the most important things you can do is to create subject lines that create curiosity. Questions are also very effective. Make sure to look at the platforms that work best for your business and work best for you. 

Friday Jam Session Questions


Should I Send A Second Email to The Unopened List?


At a regular rhythm, I would send a follow-up email 24-36 hours after to the unopened list. You’ll be amazed at how many people will open your email the second time around, so don’t miss out on that opportunity.


Should I Create Email Sequences or Create an Email Every Week?


For my email lists, I have an onboarding sequence, and if we have an offer going on, we have a deadline sequence that goes into place. When you’re just starting out, build a 3-5 email sequence that is sent when someone signs up for your lead magnet. From there, you can add them to your general list where you’ll send at least one email out a week.


Should I Create Email Sequences for Launches?


I don’t set up email sequences for launches. The only auto message I do is if they sign up using a landing page. I like to address current concerns and stay in control of the message.


As always I am here for you, I believe in you and am rooting for you.


Now, it’s time for you to take action and go rock your brand!

Take-Aways From Today’s Episode

  1. What Do You Send To Your Email List (3:15)
  2. Create Powerful Subject Lines (15:14)
  3. Friday Jam Session Questions (17:59)


Quote: Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.

Direct download: RYB865.m4a
Category:general -- posted at: 3:00am EST