Rock Your Brand Podcast

How To Choose Your Digital Product 

Every person will be in a different part of the process. However, it's important to understand that whatever digital product you create should be something that your audience wants. There are three simple ways that you can find inspiration on what type of digital product you should create. 

Investigate Your Market Place 

To start, I recommend heading over to Amazon and taking a look at Kindle books within your market. See what content has already been created. This will give you a better idea of what people within your market are looking for. I also recommend heading over to your competitors' sites to see if they offer any digital products. 

Send a Naked Emai to Your List

Another great way to get ideas for content and needs in the market is to send out a naked email. Ask your email list what type of content they are looking for to better serve them. Even if you have a small audience, get their opinion. Having an email list when creating a digital product is going to be huge. 

Use Your Own Experience For Content Ideas 

If you've been in the shoes of your audience, use your own experience to come up with content ideas for your digital product.

Identify Your Digital Product's Purpose 

Your product needs to solve a problem or improve a person's life. Make sure that you identify the main purpose of the product before you start to create it. It's important to highlight the product's features to show how it'll solve a problem or make their life easier. 

How to Promote Your Upcoming Workshop 

Start by announcing your workshop, talk about it on your Facebook profile, fan page etc. From there, you reach out to each individual that said they were interested. You would simply send them the link to your PayPal account and collect payment that way. Keep it really simple from the start. When you're ready to take it to the next level, you can directly create a sales page within ConvertKit. 

To promote your course to your email list, you could easily pull small take-aways from your workshop to send out. You can share bite-sized pieces of content pieces from the workshop to show that your course will provide value and give them a sense of what to expect. Just make sure that you always have a home base. Somewhere that people will always be able to find your digital products and courses. 

I hope you enjoyed this week's edition of our Friday jam session. Until next time, remember, I am here for you, I believe in you, and am rooting for you. It's time for you to take action and go rock your brand! 

Take-Aways From Today's Episode 

  1. How To Choose Your Digital Product (3:24)
  2. Identify Your Digital Product's Purpose (15:35)
  3. How to Promote Your Upcoming Workshop (21:10)



"Your product needs to solve a problem or improve a person's life. Make sure that you identify the main purpose of the product before you create it". 


Direct download: RYB898.m4a
Category:general -- posted at: 3:00am EDT