Fri, 30 October 2020
Welcome to this week's Friday jam session. It's one of my favorite times of the week when I get to hang out with some incredible people and answer some great questions. To join us, head over to takeactioncrew.com to sign up for free. We'd love to have you! I also wanted to let you know that moving forward, we'll require an application process for our Brand Creators Acamedy to make sure that we're bringing in people who are ready for the program.
Today we're going to talk about what to do after you create an email list. I'm going to share with you how to send something for sale without your subscribers getting mad at you. This is one of the most common questions that I get, and I am excited to break down the process for you today.
If you are looking for additional help, I encourage you to head over to takeactioncrew.com. So you can join our Facebook group where you'll receive additional tips and communications from me and others within our community. It's a great place to network and meet other people who are working on growing their own businesses and learn from each other. Just make sure you have a profile picture and can answer the three simple questions that we ask. This gives us the ability to make sure we don't get people spamming our group.
Build a Relationship With Your Subscribers
The mistake a lot of people make is to start an email list and strictly focus on launching a product and selling it to your subscribers. However, it's important to remember that each person that you're communicating with has certain wants and needs. They are real people with real feelings. Make sure that you deliver something of value before you ask them for anything in return.
While you're providing value, you can also offer something to your list as long as you weave in a subtle offer and avoid making it solely about asking for them to give you something. People who sign up for an email list are usually looking for help in solving a problem or want to learn how to do something. Make sure that you're providing your list with a solution to their problem and always start by providing goodwill. Don't worry about giving out too much information because you can always go deeper.
The key is to attract the right people and repel others. I recommend always start by selling passively, and as you get closer to the launch of your product, you can transition to a hardcore sell. I do this in my own businesses and have seen a lot of success. As you start out by selling passively, you're going to show that you can deliver goodwill and establish yourself as an expert within your niche. When you're ready to start promoting your products more aggressively, most people on your list will be found with it. Especially if they see the value that you can offer them. You can sell all you want, but you need to deposit goodwill into your list beforehand if you want to see the best results.
How You Can Sell From The Start
If you want to start selling right off the bat, there are ways to do that. Just make sure that you do it strategically. For example, when a person sign-ups for your email list, you can send them to a thank you page with an exclusive offer for a paid product. They'll get something for free, and you're simply informing them about a special offer after they've received their goodwill.
For the most time, people are going to be ok with it, and if they aren't, then repeal those people. Remember, you only want to focus your time and efforts on those who are interested in what you have to offer. From there, your audience will know about the offer, and you can continue to subtly touch on your paid products moving forward.
You can't do any of this if you don't have an email list, so it's time to start growing yours today.
I want to help you build an email list with up to 500 subscribers within 30 days. We do all of this within the Brand Creators Academy. We have a full community who are sending out emails, running promotions, and building their website. Every time I send an email, there is a marketing lesson, and you can always learn from what I'm doing. So even if you're a part of the Academy, I encourage you to take time to read over my emails and take what you've learned to create emails for your own list.
Questions From Our Take Action Crew
How do I decide how much to charge for membership fees?
I would recommend starting out by looking at what others within your niche are charging for similar products. This will give you a better idea about what people are willing to pay and how your competitors are successful. I would always start by offering an early member price to get some founding members on board. They will be able to help you build and grow your community and get reviews in the process. You can always increase the cost as time goes on, and you build up your library of content and what you have to offer.
Do you have any advice about what to include in emails sent to my subscribers?
Keep your emails light and simple. Don't use spam keywords so you can avoid getting sent to the junk folder. I also recommend only including one or two links, especially when you're starting out. The goal is to get your emails through the spam traps, so moving forward, your emails will be sent directly to your subscriber's inbox moving forward, and you'll be able to reach more of your subscribers.
Do you plan out your year per quarter?
Right now, I'm thinking about Q4 but am also looking forward to what I'm going to do in the beginning of 2021. It's always flexible, depending on what we have going on and the opportunities that come up.
Should I test my lead magnets before adding a bump?
An order bump is offering a promotion on a more expensive product during the checkout process. The thing is, if you don't have the front edit converting at a decent rate, order bumps and other things you've added to the backend won't matter. Start by getting the front end built out and working well before adding anything else to the backend. Always start with a lead magnet, create a landing page for it and start driving traffic to it. You can always build out from there.
Do deadlines really help?
Yes, it's important to set deadlines for yourselves to keep yourself accountable. You'll be able to get much more done this way.
Final Thoughts From Scott
We have to take what we learn and put it into action because actions bring results. The quicker you get in the game, the better. If you're interested in joining us for our next coffee talk, head over to takeactioncrew.com. We'd love to have you, and you'll be able to ask your own questions if you have any!
I wanted to let you know that our new workshop is available, and it's one of the best investments that you'll ever make for under $50. There is so much helpful information and will be very helpful. Head over to brandcreators.com/list to get access to the course. It'll only take you a couple of hours to go through the course, and within a couple of days, you should be able to get everything set up so you can get started on building out your email list.
As always, I am here for you, I believe in you and am rooting for you. Now it's time for you to take action and go rock your brand.
Take-Aways From Today’s Episode
The key is to attract the right people and repel the others.
We have to take what we learn and put it into action because actions bring results.