Fri, 13 November 2020
Welcome! Friday is always one of my favorite days of the week. I love getting to hang out with some awesome people on our coffee talks. If you’d like to join our live Friday jam sessions, head over to takeactioncrew.com. We’d love to have you join us! Once you’ve joined, you’ll be able to ask your own questions each week to help grow your business. Today we’re going to talk about how to run Facebook ads for your brand and everything you need to know about how to get started.
Keep in mind that you always want to start by planting seeds and build out content from the start to avoid putting all your efforts into one platform. However, it can be frustrating to wait for months for that content to bring organic traffic to your website. So, there is definitely a time and place to use Facebook ads. It allows you to instantly drive traffic and get eyeballs on your content. However, you have to consider that when you’re paying for ads, you need to find a way to recoup the cost and make money. That’s why I always suggest selling digital products to start. You can also start by creating your email list, which we recently taught how to do in our email fast track workshop.
Remember, consistency is key. If you are posting on Facebook every day, you have a good chance of getting in your audience's feed. The more that they interact with you, it lets Facebook know that they want to hear from you. However, you won’t get full reach without paying for ads.
How to Use Facebook Ads To Grow Your List
If you don’t have an email list and don’t want to wait for months to see progress, I recommend paying for Facebook ads to get a head start. All you’ll need is to build a lead magnet and landing page. Even if you don’t have anything to sell them yet, you can use the content you’re creating to drive traffic to your website. I would pay for up to 1,000 subscribers without having a paid product. Because once you have a list, you can sell to those people in the near future once you do have products ready to go. Once you have your list, you can ask people directly what content they are looking for to help make the content creation process easier.
You can also build a list by doing a giveaway as another option if you don’t have your lead magnet ready yet. The quality will be less than leading people to a lead magnet. However, it’s much cheaper to get leads. You have multiple options, so there is nothing stopping you from taking action now!
The Value of Selling a Digital Product
I recommend starting with a digital product, and you can incorporate a physical product later down the road. This helps keep your funnel going so you don’t run out of inventory and break your process. Start with offering a digital product on the thank you page of the lead magnet, and you can sell your physical product after that. Remember, once you capture a person’s email, you’ll be able to reach out to them on a regular basis, so you’ll have plenty of time to sell your physical products. Once you start to see your lead magnet converting at 20-30% on the front end, you need to get a digital product created quickly so you can start bringing in some revenue.
When you start sending out emails, ask yourself what you’re putting in front of people that you can start recouping income from. It can be as simple as adding affiliate links to your blog post or implementing ads to your website.
Coffee Talk Q&A
Q: How far out should I start to promote my workshop?
A: In all honesty, it just depends. I recommend starting out promoting two weeks out at the most. You want to keep it close enough that people will keep your workshop top of mind. It’s also essential to make sure that you provide frequent updates as you get closer. You want to keep in touch with those who have already signed up for your workshop and are waiting for it to start, as well as those who haven’t signed up but are still interested.
Q: Should I create an ebook or mini-course first?
A: I would say you should do whatever is going to be the easiest. For me personally, I recommend starting with an ebook or guide first. You can easily use the content that you’ve already created in the past to create a rough draft, so it should take too much time compared to getting a course ready to go. It’s also usually cheaper as well. Once you have an ebook or guide created, you can use it to outline a course. While you’re building out the course, you’re able to bring in some money from the guide, so it’s a good place to start.
Q: How much should I spend on Facebook Ads per day?
$5 is the minimum I would spend a day. That will be enough to get started as you test and start to get data back from the first few days. You need to give Facebook some time to learn more about your target audience and the type of people interested in your product or service.
So even though you have to pay for ads, it’s considered an investment in your business. As soon as you start to grow your list, think about what you can offer on the backend to make back the money you spent on ads. It’s much easier than you might think. The key is to get started and take action sooner than later!
Q: Is there a minimum number of months I have to sign up for Brand Creators?
No, there is no minimum time frame for Brand Creators. We offer month-to-month, quarterly and yearly options. However, we designed the program to serve as a way for us to work with you month after month as we help you grow your business in the process. We have worked hard to make it possible to connect you with other business owners who are in similar situations as you. This allows you to learn from others and to let you know that you are not alone. We expect a commitment on your part because we know that if you’re truly committed, you are going to see results. Stop consuming and focus on taking action. That is why we created Brand Creators to help you make it possible to do that.
Q: Are people from ads less engaged than other leads?
A: No matter how you find new customers, you need to put in the work to build a relationship and establish trust from the very beginning. At first, people will not be committed or dedicated to you or your brand because they don’t know who you are or what you stand for. As you start to build goodwill, you will gain their trust in the process. For me, it’s helped to show up consistently no matter what I have going. To show that I genuinely care about my community and what they are looking to accomplish.
Q: Best advice you’re received from a mentor or parent?
A: My mother always taught me to always be open and honest. She said that it was important to always be transparent. My father always taught me by doing and taking action.
When I was doing the Rock Your Brand rebrand, I messaged Pat Flynn. I was struggling with how to move forward. He told me to take a step back and think about how someone would describe me in five years. What would I be known for? This got me thinking and motivated me to move forward with the rebrand. I recommend using the same exercise for yourself if you’re struggling to figure out what you’re going to do next.
Thanks for joining me today! As always, I am here for you, I believe in you and am rooting for you. It’s time for you to take action and go rock your brand.
Take-Aways From Today’s Episode
Keep in mind that you always want to start by planting seeds and build out content from the start to avoid putting all your efforts into one platform.
If you don’t have an email list and don’t want to wait for months to see progress, I recommend paying for Facebook ads to get a head start. All you’ll need is to build a lead magnet and landing page.