Wed, 18 November 2020
Today I have Judson Morgon on the Podcast. He owns a company called “Butter” that helps people create videos for their brand. Today, he will share his struggles and what it took for him to get where he is today. Before we dive in I want to let you know about something really exciting! We just finished creating a new workshop to teach you how to create your own digital product within 30 days. To sign up for the course, head over to brandcreators.com/digital.
How Judson’s Entrepreneurial Career Began
I started my career as an actor in New York and have a master’s in acting and directing. I was there for five years, and did really well, and was on a Broadway show. That’s where I met my wife. Her career took us to LA. I quickly realized that I didn’t want to live a life as an actor and have always felt like I was meant to be an entrepreneur.
I ended up moving behind the camera. I noticed that big brands always need help creating content. From there, I created an agency creating videos for brands. My expertise is to incorporate stories within each video.
Always Be Prepared to Pivot
When I started my agency, my wife was succeeding as an actor. It was paying the bills while I was figuring things out starting my business. I really wanted to figure out my own thing and how to make a nice living being my own boss. It was a challenging part of our marriage, while my wife was the primary breadwinner.
Growing up, I never understand the importance of providing for my family in the way that they needed. It took some serious therapy and my wife communicating in an open way about her needs. It’s important to think ahead about how do you want to provide for your family and how you’re going to make it work.
For me, I had to set a goal, reverse engineer, and take action every day. The key is to pivot, pivot, pivot until you find your niche and passion, and take massive action daily! You can’t sit on the sidelines and wait for things to happen.
Around 2015 I discovered the Amazon FBA model and started a business around that, and I also started my video agency around the same time. It’s a nice combination, and it was nice to find a way to provide for my family and feel like I was doing my part.
Look For a Need in Your Market
Before I started my own business, I was making films within the music industry. I was good at doing things on a budget and was a great storyteller, and had steady work coming in. I saw a need for creating corporate videos and was impressed with how much brands were willing to pay for them. Over the past four years, I transformed where it was just me making videos to building out an entire team.
When COVID hit, we shifted our focus more to making more videos for eCommerce brands. We primarily focus on video because Facebook and Amazon both like video best. There is a huge opportunity in video because not everyone can or even wants to do it on their own.
Tips for Effective Story-Telling
When you watch an effective story on a tv show, you’re able to learn the lessons and live vicariously through the people on the screen. Storytelling is massively important. Here are a few tips that I use when I’m creating a new video.
Engage With Your Customers’ Emotions - When you talk about the benefits, always incorporate emotions. Position your product as the guide and the customer as the hero. In all of your content, you want to start out with something that would stop someone in their tracks and catch their attention.
Present a Problem Your Customer Faces - Reach out to a target audience and present the product as a solution for the problem they face.
Incorporate Videos In Your Content - People want to buy from human beings. There is no better way to do this than through video. There is human interaction going on when you’re on a video call and can see someone face to face.
How to Use Retargeting to Bring in New Customers
Our Amazon brands will hit eight figures this year. Every single product that we sell has a notecard that gives our customers 20% off if they go to our website. If they purchase or not, we retarget them with Facebook ads. It’s a very simple process. For every $100 we spend, we make $200. Because we’re retargeting people who have already shown interest, we see higher conversation rates.
Let organic information tell you what people want before you pay to promote it.
I would post content on YouTube first. It’s the #2 search engine in the world. The video stays there forever, whereas, with Facebook, it goes away after time.
The Process of Creating Video Content with Butter
I’m a big fan of taking action. Don’t overthink creating videos. If you’re on a budget, you can record video directly on your phone. If you’re the face of your brand, turn the camera on yourself and tell your story. People will connect with you and like that you’re authentic.
I wouldn’t try to do a pro video with your phone. If you’re making $500,000 in revenue or more, I recommend creating a pro video. We’ve done split testing, and pro video showcasing a product always does much better than a simple home video.
At Butter, we work with companies of all sizes, and our video packages start out at $2,500. We want you to grow and scale your business and help teach and guide you through creating your own videos.
Relationships with your potential customers are just as important as your current customers. If you’re trying to sell a product, your video should be crisp and clean to highlight the benefits and features. However, customer testimonials or unboxings need to be real and authentic and not feel staged.
On our website, we offer a free 30-minute strategy call. Back in the day, when I first listened to Scott, I realized just how easy it can be to take action. You can’t underestimate the power of taking action, one step at a time.
I first launched on Amazon selling an iPhone case. Imperfect action is so much better than overthinking. Try something and be willing to pivot as you go along. You’ll know when things work And once you find something that is effective, scale the things that work. Amazon does the same thing. They are always pivoting until they find things that work well. The biggest takeaway is to take action now and get things done!
Final Note From Scott
There you have it! Another great episode. These episodes aren’t always about one area of business. Instead, it’s all about telling someone’s story and how they come to be an entrepreneur. They each have taken their own unique road to get where they are today. Everyone will face trials and roadblocks. The key is to keep moving forward and take action. These Wednesday podcasts are designed to help you see successful people and see what they’ve overcome to get where they are today and help inspire you to do the same.
As a reminder, we just wrapped up finishing creating our digital product workshop. You’ll learn how to create a digital product and get it ready to sell within 30 days. It’s much easier than you might think. The workshop is only 3 hours long, and it walks you through every step of the process. Also, remember to check out Judson over at Butter. It’s a great business and website.
As always, I am here for you, I believe in you and am rooting for you. It’s time for you to take action and go rock your brand.
Take-Aways From Today’s Episode
Quote: Pivot, pivot, pivot until you find your niche and passion and massive action on a daily basis.
Butter.la - https://www3.butter.la/
Digital Product Creation Fast Track - https://learn.brandcreators.com/offers/Zo37wCyz/checkout