Mon, 14 December 2020
Welcome, I’m so glad you’re here! Today on the show, we’re going to talk about the word failure, what it really means, and how you can get unstuck when you’re feeling down or ready to give up. I’ve seen first-hand that this is a massive problem for people who are starting a business. When they try something, and it feels like it’s not working out the way they had planned, or they’re having a hard time learning a process, it can be easy to give up. I know how difficult it can be when you’re feeling out of your comfort zone, and it can be easy to start to self-sabotage.
You need to get out of that mindset and be ready to learn from your failures and mistakes. With 2021 right around the corner, I wanted to address this issue head-on and bring it to your attention. I want to teach you the tools you need to learn how to fail forward and avoid getting stuck in the process. As a society, we’ve labeled failure as a bad thing. However, that doesn’t mean you’re still not in the game, ready to move forward and try again. In my eyes, the only way you can fail is by giving up or giving in when things get hard or don’t go as planned. This conversation might just be exactly what you need to get yourself fired up and inspire you to move forward.
I wanted to add a shameless plug here about our coffee crew. We meet virtually every Monday, Wednesday, and Friday morning eastern time. We talk a lot about building our brands, but we also cover topics like how to stay motivated, stay committed, go after the life you desire and have worked so hard for, and get unstuck and get over the barriers that you face. I hope you’ll feel inspired too, and if you want to join us and spend time with some really cool people who are helping each other stay motivated, head over to takeactioncrew.com. It’s completely free, and we’d love to have you!
How to Learn From Your Failures
We always use the word failure in a negative light, but what does it really mean? To me, it means that you tried something, and when it didn’t go as planned, you decide to give up and move on without trying again. If you’re not done and take time to learn from your “failure,” you didn’t actually fail. I like to use the word lesson instead of failure because you’re learning when something didn’t go as planned.
As an example, let’s say you go through my Digital Product FastTrack Workshop, you follow the instructions exactly, and you only end up making two sales. If you feel like giving up, I’m going to blow the whistle and call a timeout.
Instead, look at the positives. Number one, you have a digital asset that you can sell as long as you want. You just might not have the right audience. You also learned throughout the entire process, and you made something that your audience wants and needs. You’ve also been through the process, so when you’re ready to go through it again, you can with another product. So at the end of all that, did you fail? Or can you look at how far you came and what you’re capable of accomplishing? The next time you see something in your market that would be a good digital product, you know how to do it, and you’ll be ready to try again.
There is no such thing as failure in my book until you stop trying altogether. You’re either on the sidelines or in the game; there is no in-between. If something didn’t work out, take time to review what you did, what could have gone better, and how you can improve for the next time. Your “failures” happen for a reason. It’ll help you to dig a little deeper and ask questions about why things happened the way that it did so you can improve.
Presell Your Products Before You Create Them
If you’re worried about no one buying your products, I recommend doing a presale to make sure that people are interested before you actually create it. I’ve done this several times with my own brands and products. In fact, I did it with the recent workshops that I created them.
Here is an example, imagine that you’re in a pottery studio and someone is hosting a pottery class in a week. When you purchase the ticket, your buying it to attend a class on a later date, but you’ve already paid for it. You can even use this same technique with digital products and ebooks. You can offer a special discount to the first select number of people that sign up. I’ve done this time and time again and will do it again in the future because it works so well. When I do it, I usually reach out to my list and community to see what topics people are interested in learning about so I know there is an interest beforehand.
The Five Steps to Building Your Brand
Failure is learning and discovering the reason why something didn’t work or go as planned. It doesn’t mean you did something wrong. You ran a play in the game and needed to adjust according to what went wrong. Failing forward is really getting results, learning and moving forward, and doing it time and time again.
There are five stages to building your brand:
Stage one: You need to find your niche, validate it, and make a commitment to build a brand within that niche.
Stage two: This is when you’ll start to build your brand’s foundation. This means you’ll build your website. So you’ll need to get your domain name, set up hosting, design your website and get it running and from there, start getting traffic to your website.
Stage three: Build your list. This could be your email list, getting people to your Facebook page or group, or building your list on Instagram. Wherever your audience is, you need to reach them there. For me, this is an email list.
Stage four: Monetize your brand. How are you going to make money? You can do this in several different ways. You could write product-based blog posts, promote independent products that are affiliated, create your own physical or digital products, etc. There are several different ways to do it.
Stage five: Grow your brand. This is when you’ll go back to previous stages and improve on each of them. It’s an endless cycle.
No matter where you are at in the brand-building process, you’re learning by doing, and it’ll help you in the long run. Even if you’re not doing the same thing in five years, you’ll be prepared for the next thing you want. You’re always learning from what you’re doing now. I think that instead of calling it failing forward, it should be called learning forward. Personally, I don’t like using the word failure and the negative thoughts that come with it.
Embrace Learning Forward
There you have it. Yes, I did try to give you the best way possible to help you think about what failure really means. If you’re going to call it a failure, let’s call it failing forward. You need to learn how to stumble forward and fail forward.
Rember, Actions = results. The only way you’ll get a result is if you do something and take action. If you just think about it, you’ll never get anything done. You’re always learning even if things don’t go as planned.
As always, I am here for you, I believe in you and am rooting for you. Now it’s time for you to take action and go rock your brand!
Take-Aways From Today’s Episode