Rock Your Brand Podcast

A few episodes back Scott invited his friend, Chris Schaeffer onto the podcast to do a “hot seat” evaluation of an Amazon business to give advice on tweaks, changes, and adjustments to the existing product listings to ramp up sales. You’ve got a great opportunity today to hear another of those Hot Seat sessions - this time relating to an existing retail business that is trying to get onto the Amazon platform. There are some tweaks and tips you may have never heard before taken from Scott and Chris’ experience so be sure you listen.


Would you like to be a part of a “Hot Seat” event coming to a town near you?


Scott and Chris are already doing a hot seat event in Denver Colorado in May of 2016. But that event is already booked solid. They plan to do future events in cities across the United States. If you would like to be a part of 1 of those events, you can get your name on the notification list so that you will be among the first to know where and when those events are going to happen. Listen to this episode to find out where you can go to put your name on that list and being part of an event just like the evaluation and suggestions you were going to here on this episode of the podcast.


Optimizing product listings is huge.


On this episode of the podcast, Scott and Chris are taking a look at some existing listings of a retail business that is moving its products on to the Amazon platform. One of the first things I notice is that the product listings are not optimized as well as they could be. There is only one picture, very little in the description, and they suspect that the back in the keywords are not optimized very well. Looking at the company website, they see a beautiful presentation of the products that are offered and suggest using some of the same principles from the website on the Amazon listing. You can hear the specifics of what they suggest on this episode of the podcast.


Images are powerful in presenting a profession product on Amazon.


And Scott and Chris evaluate a product listing on this episode of the podcast, but they notice that the seller is not making the best use of the images on their listing. Their website for the products display all kinds of beautiful images, but very few of those are included on the Amazon listing. As well, the website includes many testimonials and logos from industry platforms where the products have been featured, and Scott suggest the seller create images from those and include them on the Amazon listing as well. You can hear more great suggestions like this for how to optimize your Amazon listing, on this episode of the podcast.


How to figure out the keywords you should go after.


On this episode of the podcast, Christie has asked Scott and Chris to evaluate her product listings. One of the questions she asks has to do with how to determine which keywords she should be trying to rank for. Scott and Chris suggest some great tools for her to use, and also how to use her existing website for the products to find even more possible keywords. Chris also makes a good point about utilizing the many variations she has of her product to find even more relevant keywords. It's too complex to describe here, but if you listen to this episode you won't have any trouble figuring it out.




  • [0:04] Scott’s introduction to another “Hot seat” session regarding a real Amazon business.
  • [1:30] The upcoming TAS Breakthrough Live event.
  • [2:15] How you can get transcripts or all the episodes.
  • [3:04] Introduction to the Hot Seat for today.
  • [4:10] A retail company that wants to get going on Amazon.
  • [11:30] Chris’ first thoughts about the situation.
  • [12:40] Why optimizing product listings is one of the most powerful things you can do.
  • [17:33] Scott’s suggestion about including testimonials and additional images in your description.
  • [24:10] How to figure out the keywords you should go after.
  • [27:00] How to approach PPC in a situation like this.
  • [31:40] Using perception of value to display your pricing.
  • [39:27] Optimizing the variations and keywords to match.
  • [40:48] A good amount of inventory to begin on Amazon with.
  • [42:48] Answers to questions about “sponsored ads.”


Direct download: TAS174.mp3
Category:general -- posted at: 4:00am EDT