Rock Your Brand Podcast

Over the years Scott has gotten tons of great encouragement about the efforts he’s making to help others learn from his mistakes and the path he’s taken to build a successful private label sales business. He loves the positive feedback and would never stop doing what he does. But sometimes there are people who urge Scott to STOP giving away so much free information. They believe that he’s doing a disservice to those who are already selling on Amazon. Scott disagrees wholeheartedly and on this episode he tells you why.

Why Amazon is the best place you can validate and test product ideas.

If you think you have a great idea for a product, there’s no better way to test that product than to put it onto the Amazon sales platform. It doesn’t even need to be finished, tweaked exactly like you want it, or the final version… it just has to be some variety of what you have in mind. The reason Amazon is such a great place to do this is because you’re putting that product in front of people who are actual buyers - they are only ON Amazon to buy something or research a future purchase. On this episode Scott is going to tell you how you can use Amazon to validate your product idea and how you can move past Amazon when the time is right.

When people push back against generosity, it’s usually because they are scared.

Scott Voelker's been sharing his insights into the Amazon private label sales platform for many months now. He doesn't absolutely free and expecting nothing in return. Why does he do it? Because he believes he is supposed to help people get ahead in life. It's what he would want someone to do for him if he were in that place. But there are many people who don't agree with Scott's approach. They believe that his generosity is hurting everyone it was already successfully selling on Amazon. On this episode of the podcast you were going to hear why Scott doesn't agree with that and why he believes that those who are telling him to stop giving away so much free content are actually scared.

There is still PLENTY of opportunity to build a successful business on Amazon.

Scott hears it all the time: Amazon is getting too crowded, there isn't enough room left in the platform to be successful a private label sales. But Scott doesn't believe it. Yes, it is harder to be successful than it was at the beginning, but that's the way it is in every Market at every stage of its history. Those were going to be ultra successful are those who are willing to put in the hard work to figure out the best ways to be successful in that niche. Are you one of those? Or are you one of those lazy ones who won't put in the effort and will only complain that it's getting too crowded? On this episode you were going to get a great challenge from Scott about the work you're going to have to put in if you were going to be successful in private label sales.

You are the average of the 5 people you hang around with most.

If you pay attention to those who are complaining and hating on others who are doing great things, you will notice something. They typically hang out with other people who think small like they do. There's an old saying that you are the average of the 5 people you hang around with most. It is true almost every time. If you were going to be successful, you have got to put yourself around people who are successful. You've got to learn from them, you've got to grow from their interaction, you've got to ask their advice and put it into action. On this episode Scott is going to talk about what it takes to be successful in Amazon sales  and in life.


  • [0:05] Scott’s introduction to the podcast!
  • [2:25] Why there are always opportunities to build a business.
  • [4:15] Why Amazon is the best place to test and validate product ideas.
  • [6:49] The power of hanging out with people who bring you down (or lift you up).
  • [8:37] People are afraid of competition and how it creates “haters” out there.
  • [10:23] Why there is still a ton of opportunity to build an Amazon private label business.
  • [16:46] Why Amazon is better to get started than most places.
  • [17:22] Scott’s plans to move his business into other areas.
  • [23:00] Email list building game changers that Scott will be sharing soon.
  • [24:18] Why Scott is not sorry for sharing the content he does and how it will even make the haters better.


Direct download: TAS206.mp3
Category:general -- posted at: 4:00am EDT