Fri, 8 July 2016
It’s time for Scott’s favorite part of the week, the episode where he gets to answer your Amazon private label questions on the show. Today’s episode is filled with questions from real Amazon sellers who are in the trenches, building their own business to benefit themselves, their family, and the world. Today Scott answers questions about choosing a second product, aiming at a particular market, shipping to Amazon USA when you live in a different country, maximizing your PPC (Pay Per Click) campaigns, and how to use Camel Camel Camel. It’s all on this episode of the podcast.
I’ve heard people say that launching a second product is a good way to increase sales, is that always true?
The short answer is, “No.” A second product has to be researched effectively and tied into your current product line to make the most sense and give you the most return on your effort. You can’t expect to simply pick a product, set it up on Amazon, and see sales come in. It simply doesn’t work that way. It makes a lot more sense to research your market and to develop a uniquely branded product line within the market that feeds from one product to another within your brand. That way you can promote cross sales and related items to people who are already familiar and happy with your products and brand.
I don’t live in the U.S. How can I have my Chinese supplied products shipped straight to Amazon instead of to my home?
A caller has heard that it makes sense to have your products from China shipped to your home before you send them to Amazon so that you can inspect them and assure that the quality is as you wish. But what if you don’t live in the U.S. but are selling on the Amazon U.S. site? The answer is to find an inspection company that can go on site to your supplier and inspect your products to ensure their quality before they ship. It’s an added expense and an added step, but it is a great way to enable your supplier to ship directly to Amazon and ensure that the quality of your products is high as well.
My Pay Per Click (PPC) budget is used up in the first day. What am I doing wrong?
If you’re running a PPC campaign where the daily budget runs out quickly or almost immediately, you may have a very good problem. What’s happening is either one of two things: #1 - You’ve allotted a very small amount and it’s running through it quickly - in which case you’d need to increase your daily budget. OR #2 - There are many people searching for your target keywords and clicking on your ads as a result. How do you determine which it is and what can you do to take full advantage of it? You’ll find out on this episode of The Amazing Seller when Scott answers a listener question about PPC.
A great tool you can use to validate data about a new product idea.
When you’re considering a new product, it’s easy to be misled by the initial research. The numbers can look very good at first until you dig a bit deeper. You want to use tools like www.CamelCamelCamel.com to look into the sales history and other facts surrounding similar products before you take the plunge. You can learn a lot that could save you from making a mistake that could cost you thousands of dollars. You can hear Scott’s description of how to use it effectively on this episode of the podcast.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
RESOURCES MENTIONED ON THIS EPISODE