Rock Your Brand Podcast

One of the most common sticking points Scott hears from people who are looking into the possibility of placing products on Amazon is the product discovery phase. Many people experience brain-lock when it comes to figuring out what to offer for sale. On this episode, Scott’s got a couple of great stories of how he figured out some product and business ideas that should help you see the kinds of real life things that can help you discover product ideas. You won’t want to miss this one. It covers some of the most practical ways you can discover unique products to serve a particular market.

What are you good at?

There are many people in the world who are also engaged with the exact areas where you have skill and expertise. They need resources to help them become even more accomplished in that niche. What knowledge, skills, or expertise do you have that can be turned into a product that you could sell to those people on Amazon or other online platforms? You have a leg up on the competition because you already know the market and need. That’s just one way that you can create a product that you can be fairly certain is going to be a success. Listen to this episode to hear the whole story of how you can discover product ideas.

What do you want to learn more about?

Every one of us has our interest in a new topic piqued from time to time. When that happens there are many things you have to learn or resources you need to purchase in order to get started in that area. Right there are a handful of product ideas that you could possibly begin selling through private label on Amazon. What are you interested in right now? Are there any new hobbies or areas you’re about to step into? Listen to Scott’s ideas on this episode to help you sort out the many opportunities that exist around you right now.

What are your kids or friends’ kids into right now?

Scott’s daughter has just begun to get involved in two new activities - playing the piano and volleyball. In each of those areas, she’s got to gather the resources she needs in order to be equipped for the activity. For piano lessons and practice she may need a metronome or staff paper. For volleyball, she may need specialized shoes or knee pads. Those pieces of equipment are some of the things that many people need when they are interested in the same activity. On this episode, you’re going to learn how you can observe the things you’re already doing or just getting started with so that you can generate product ideas to sell on Amazon.

Do you have friends or neighbors who have a skill that could help you launch a product?

Scott just moved to a new home in South Carolina. As a result, he’s meeting lots of new people and getting to know his neighbors. In almost every conversation he’s noticing skills, interests, or knowledge that his new friends have that could be leveraged into a product idea to sell on Amazon. On this episode, he’s not only going to tell you a handful of stories about those encounters but also give you some ideas about how you can begin to pay attention to the relationships you have that could be tapped into for the sake of product ideas.


  • [0:03] Scott’s introduction to the podcast!
  • [1:08] The upcoming LIVE event in Phoenix, AZ in October 2016.
  • [3:52] Scott’s story about how he got started online.
  • [21:23] 4 questions to ask yourself.
  • [30:39] Why you should be a good listener who understands other people’s lives.
  • [36:12] Do an internal “audit” of your interests and connections to discover product ideas.


Direct download: TAS258.mp3
Category:general -- posted at: 4:30am EDT