Rock Your Brand Podcast

One of the things Amazon sellers can easily overlook is the issue of liability. Is your product safe? Should it include a choking warning? Is there a risk that you could be sued or that your product could be held liable for harm done to a person or their property? These are not things we like to think about but they are a necessary consideration when you’re building a business. On this episode, Scott is chatting with Michelle Love about the issue of liability insurance, both for your business and to cover your products. You’ll want to hear this one.

Do you know when you need to purchase product liability insurance for your Amazon biz?

Many Amazon sellers who are just getting started have small supplies of their products and very low investment in the business. The thought of purchasing business and product insurance could serve as another reason to quit or not get started at all. But you don’t need to worry about that hurdle yet because Amazon has sales thresholds that you have to meet in order for them to require you to purchase insurance. Do you know what it is? On this episode, you’ll find out and get a lot more advice about insurance for your business from Insurance Agent Michelle Love.

How much can Amazon sellers expect to pay for product liability insurance?

When you are trying to budget for the expense of product and business insurance you really need to have some figures you can start with to ensure you’re going to be able to pay for it when the time comes. But it’s hard to know exactly what you’re going to need to pay because the premiums depend on the specifics of the products you are selling. How risky are they? What dangers might be involved? It’s not an easy issue to unravel without professional help. On this episode, you’re going to be shown exactly how to know when and what insurance you need in order to cover yourself from lawsuits and liability.

How do you know if you’ve got the right kind and enough insurance for your Amazon business?

Insurance is not the most exciting thing to talk about but if you’re going to run a business you’ve got to make sure you do everything needed to protect yourself and handle any legal claims that may come against you. On this episode Scott is chatting with Michelle Love, an Insurance Professional who is also selling products through Amazon FBA, so she knows the particular issues that Amazon sellers face and can help you navigate the confusion. Find out how you can know the right insurance and the right amounts of it to purchase, on this episode.

Did you know that the Amazon Terms of Service you signed require you to purchase insurance?

The habit we all have when it comes to terms of service is to quickly scroll through and hit “accept.” But that’s a practice that can come back to bite you eventually, especially if you are agreeing to do something in the arrangement - which most terms of service do require. In Amazon’s terms of service, there are requirements on you as an Amazon FBA seller that you buy product liability insurance when you reach a certain sales threshold. Did you know that? More importantly, do you need insurance now? Find out the answer for your situation on this episode of The Amazing Seller.


  • [0:03] Scott’s introduction to this product liability episode of the podcast!
  • [0:30] Introduction to Scott’s guest, Michelle Love.
  • [5:00] The need and importance of insurance for your business and products.
  • [8:03] Product liability insurance: the price depends on the risk.
  • [10:47] When and what do you need to do to prove your insurance to Amazon?
  • [15:30] Additional issues that can impact Insurance premiums.
  • [18:00] How can you know that you’ve got the right insurance for your needs?
  • [22:40] Do you need coverage for products that are waiting to be shipped?
  • [24:00] Guidelines for what business and product liability insurance could cost.
  • [26:20] Is insurance needed for each and every product or just the brand as a whole?
  • [29:56] Don’t forget that you might need worldwide coverage for your products.
  • [32:00] Knowing the difference between “claims” and “occurrences.”
  • [42:21] The Amazon crack-downs on sellers who are not purchasing insurance.


Direct download: TAS293.mp3
Category:general -- posted at: 4:30am EDT