Rock Your Brand Podcast

Anyone who is busy selling eCommerce products, either on Amazon or other places, knows that the eCommerce space is always changing for various reasons. With those changes come both challenges and incredible opportunities for those who are willing to put in the work to learn what the changes mean and how to get their products rocking in light of them. This episode of The Amazing Seller, Scott and his buddy Chris are chatting about the changes that have happened over the last year, what it has meant for building online eCommerce businesses, and what can be done better moving forward to make 2017 a rocking and powerful year for you.

Why changes over the last year on Amazon have shifted the launch mindset.

For a very long time, everyone who‘s been building a business on Amazon private label products has been able to motivate people to leave reviews by offering them a discount in exchange for that review. But that’s an advantage that has gone away due to changes on Amazon. The change has forced Amazon sellers to shift their mindset about how to promote products and how to build a more successful business. You’ve got to do new things to make sales happen now, that's the long and short of it. On this episode, Scott and Chris cover some of the mindset shifts that have been forced by Amazon changes and suggest ways you can make your business fly even higher by using the advantages that come BECAUSE OF the changes.

The changes Amazon has made lately make it BETTER for serious sellers. Here’s why.

The changes that have happened on the Amazon sales platform this year in relation to reviews have made one thing very clear. Many people were building a business solely on the back of being able to offer a discount in exchange for reviews. What that has done is make an opportunity for those who are serious about building a business on Amazon and independent of it. The learning curve is high but it’s actually a BETTER opportunity for those who are serious business people who want to build a long lasting eCommerce business. Find out how you can be one of those long-lasting brands, on this episode.

The winning way to choose private label products in light of recent changes on Amazon.

As things have changed on the Amazon platform over the last year it’s become apparent that the old way of doing product selection doesn’t work anymore. Why? Because reviews are now harder to come by so if you’re going to use reviews as a way to establish social proof you’re going to have a harder road getting there. That means you’ve got to target product niches where the most successful products have fewer reviews. If you’d like to hear more about how Chris and Scott go about selecting great products to launch on Amazon you can listen to this episode and get all of their insights.

Here’s how you can leverage lightning deals to promote your products and get more sales.

The Amazon platform has always allowed you to use the “Lightning Deal” feature, but the way to use it and exactly WHO can use it has changed a lot over the years. But now, it’s much more available to everyone than in the past and it’s a way you can utilize to get more product sales in spurts through Amazon’s promotion of your products. On this episode of The Amazing Seller podcast, you’re going to hear how Scott and Chris suggest anyone can use the Lightning Deal feature to boost sales and sales rank so to get your products rolling and build momentum.


  • [0:03] Scott’s introduction to this podcast about 2017 strategies!
  • [4:53] The things that have changed in the last year.
  • [10:12] Mindset shifts due to Amazon changes this past year.
  • [15:00] Why it’s now BETTER for serious eCommerce sellers.
  • [32:03] What to consider as you launch a new product in the future.
  • [34:14] Advice for those just starting on Amazon in 2017.


Direct download: TAS299.mp3
Category:general -- posted at: 4:30am EDT