Rock Your Brand Podcast

Do you find the road to success in the ecommerce industry a difficult one to navigate? Are you looking for an effective and streamlined process that you can emulate and build upon? Look no further! On this episode of The Amazing Seller, Scott walks through simple steps you can take to build your email list, connect with customers, let your personality shine through, clean up your email list, and much more! This is an episode for business leaders who are ready to take action, is that you? Don’t miss it!

Build Your Email List

Wouldn’t you love to have an email list with 9,000 subscribers ready and at your disposal? Can you image how much that would help your marketing and product sales efforts? On this episode of The Amazing Seller, Scott gives you clear steps you can take to identify a target audience and build an email list. He uses one primary strategy to accomplish this goal, he bundles a few premium products that relate to the niche market he is targeting and he runs a contest for people to submit their email addresses for a chance to win. Scott gets this contest in front of people in the form of Facebook Ads. To hear more details on how Scott built his email list, make sure to listen to this episode!  

Don’t neglect easy ways to connect with customers!

One of the best ways to connect with customers and to build your brand is to utilize tools like Facebook fan pages, Facebook groups, and blogs. If you can spend time creating content for these three channels and output them in a consistent and engaging manner, you’ll see your following increase exponentially. On this episode of The Amazing Seller, Scott walks through how he has been able to push content, products, and deals through each of these mediums and connect with his customers in a way that allows him to adapt his brand based on their input. To get more tips and insights from Scott, make sure to catch this episode!

Build a relationship with your followers

If you want to increase your following and create loyal fans for your brand, you’ve got to produce a story or a personality that they can connect with. Don’t fake it, either make sure you find a niche market that you enjoy or connect with an individual who will serve as the face of your brand who does connect with that niche market. Again, don’t be something that you aren’t - authenticity is important. On this episode, Scott gives some helpful advice on how to make the most of telling your story and adding that personal flare to building your brand. Make sure you listen to this episode of The Amazing Seller!

Don’t waste your time on people who aren’t interested!

An important step in building your email list and establishing your brand is making sure you take the time to clean up your contact list and give people a way out. The last thing you want to do is to inundate people with your brand promotions who will never buy your product. On this episode of The Amazing Seller, Scott gives several ways that you can use to clean up your contact list and ensure you are connecting with people who are interested in your brand. If you are ready to take your business to the next level - listen to this episode!  


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Reaching customers in your identified niche market with a contest and FB Ads.
  • [7:00] Leveraging a Facebook fan page, Facebook groups, and a blog.
  • [9:30] Let your personality shine through!
  • [15:30] Scott talks about his email open rate and how to utilize an email list.
  • [25:00] Introducing a second product.
  • [27:30] Don’t forget to clean your list.


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Direct download: TAS357.mp3
Category:general -- posted at: 4:30am EDT