Rock Your Brand Podcast

How do you get an e-commerce small business off the ground? What steps are necessary to help it grow and thrive as you build the brand and consider business partnerships? On this episode of The Amazing Seller, Scott sits down with a guy named Matt who has been an avid TAS follower. Matt is in college and he is doing a project that requires him to interview an entrepreneur and really dig into why they’ve succeeded and the lessons they’ve learned along the way. This episode is a recording of that interview/conversation between Matt and Scott. You’ll hear them cover a wide range of subjects regarding small business success, family life, and much more - don’t miss it!

Where does your audience hang out?

If you want to reach your target audience, you’ve got to go where they are spending their time on the internet. For example, if you are trying to reach NFL enthusiasts, consider targeting NFL team’s fan pages. Go where your audience hangs out, don’t expect them to come find you! On this episode of The Amazing Seller, Scott explains his strategy for investigating where his prospective customers spend their time and how he begins to market to them and get them into his email or launch list. If you want to know more about this topic, make sure to listen to this episode!

Don’t neglect a launch list!

One of the best ways to connect with your customer base is with a launch list! If you’ve been around the TAS community for very long you know this is something that Scott wants all of his TAS followers to start working ASAP. It may sound difficult and complicated but it doesn’t have to be that way. On this episode of The Amazing Seller, Scott shares how you can get started building your launch list or an email list if you’ve already launched to connect with your customers in a way that communicates that you want them to be involved in the brand you are creating. Find out how to get started on this episode!

Is going into a business partnership worth it?

Business partnerships carry all sorts of connotations. There have been really successful ones and there have been many that have ended in lost friendships, estranged family members, and costly legal battles. In light of that information, you might find yourself wondering if pursuing a business partnership is really worth the risk. On this episode of The Amazing Seller, Scott discusses his experiences with business partnerships, both positive and negative. He shares helpful insights for leaders like you to consider so you have more information going in than he had when he started his small business journey. Make sure to listen to this episode!

Do you know your WHY?

Starting a small business can be one of the most difficult you’ll ever experience. That’s why leaders like you need to know deep down WHY you are getting into this adventure. Do you know what your WHY is? What is that deep down motivation that is fueling your desire to launch out into uncharted waters? Once you’ve identified what that reason is, do everything you can to keep it in front of you as you go on this journey. It will help keep you focused and put even the most difficult moments into a proper perspective. To hear Scott dive deeper into this topic, make sure to catch this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:30] Scott talks about that decision to leave his job and start a business.
  • [13:00] Running into moments of doubt.
  • [16:00] The role of kids and family life while running a small business.
  • [27:00] Why you should have two approaches to selling products on Amazon.
  • [37:30] What is the best strategy to get started?
  • [42:00] Find out where your audience hangs out and how to launch a giveaway.
  • [50:00] How Scott has built a business around TAS.
  • [54:00] What is the best way to go into a partnership?
  • [57:00] How to structure a new business and partnership when selling on Amazon.
  • [1:04:30] Make sure you know your WHY!


  • Make sure to check out TAS Episode #300 - HERE
  • Don’t miss all the TAS resources on how to build a list - HERE
  • Connect with the TAS Facebook Community - HERE
Direct download: TAS365.mp3
Category:general -- posted at: 4:30am EDT