Rock Your Brand Podcast

What does it take to build a successful email list? How do you find your target audience? If you are having a difficult time navigating these difficult subjects, don’t worry - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from guest expert Rick Mulready on how to locate your target audience, drive traffic to your ads, provide compelling offers, and much more! Rick breaks things down in easy to understand terms that will help you cut through all of the technical talk and find out what you need to know to make your business thrive. Carve out some time with pen and paper to listen to this powerful episode!

What is your Strategy?

You know that old saying, “The road to hell is paved with good intentions?” The same could be said of launching an ecommerce business. You might have all the good intentions and desires and motivations you need, but those things alone won’t get you over the finish line. You’ve got to have a solid strategy in place if you want to succeed. On this episode of The Amazing Seller, you’ll hear Rick and Scott start from scratch and explain how sellers like you can take a thoughtful and calculated approach to building your business and more specifically how to build an email list. Make sure to catch this helpful episode!

Finding Your Target Audience

Do you know for certain who your target audience is? Do you know where they spend their time online? Do you know what other products they are interested in that could provide you with crossover appeal? On this episode of The Amazing Seller, you’ll hear from Scott and Rick as they go over how to locate and effectively market to your ideal target audience. If you have all your product research completed and you are ready to launch, make sure you pause or come back to this episode - it has all the tips and insight you need to start building a robust and effective email list that will help you launch your product successfully, don’t miss it!

Does Your Offer Connect?

Find your target audience and doing all the legwork to get your ads in the right place at the right time means nothing if your offer isn’t compelling! Does your offer make sense to your audience? Is it providing a really good value to them? On this episode of The Amazing Seller, Scott and Rick talk about how to provide compelling offers that connect with your audience. Scott also gives a brief rundown on the different types of offers you can use but to get all the info on that subject, make sure to catch last week's episode in the link section below this post!

Don’t Be Afraid to Start Small

Everyone has to start somewhere, don’t be afraid to start small! This is advice you should take with you when it comes to starting your journey toward opening your own ecommerce business but also when it comes to branching out from there. It can be really easy to get overwhelmed with all of the possibilities out there, don’t let that distract you. Focus on one thing you can do today. On this episode of The Amazing Seller, you’ll hear from Rick Mulready as he opens up about how he’s seen leaders like you find success when they take risks. Don’t think that your risks have to be huge - for you, that risk might be taking out your first Facebook Ad. Whatever is your next step, don’t let fear get in the way! Hear more from Scott and Rick on this episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Rick Mulready joins the podcast.
  • [8:00] You’ve got to start with strategy!
  • [11:00] How do you get people to opt into your email list?
  • [14:30] Starting from scratch - how do you target the right people?
  • [28:30] What is the best way to test an offer?
  • [34:00] Don’t be afraid to start small.
  • [40:30] Closing thoughts from Rick.


Direct download: TAS393.mp3
Category:general -- posted at: 4:30am EDT