Rock Your Brand Podcast

Getting a business, let alone a brand off of the ground can be a difficult feat. That’s why Scott is passionate about providing resources that will help sellers like you succeed! But it’s not all about the right resources, sometimes it can be extremely helpful to hear someone’s story. On this episode of The Amazing Seller, you’ll hear from Jason Qulian as he opens up about his journey and how he’s been able to grow a thriving brand using the concepts and principles that Scott teaches here to the TAS community. If you are looking for that one piece of advice or key insight that could help push your brand to the next level, then you’ve come to the right place! Grab a pen and some paper, you’ll want to take notes for this powerful episode!

Product Research

What has been your process for product research? Do you follow all of the steps that Scott has laid out or have you adapted your own approach? Which part of the process have you found to the most important? On this episode of The Amazing Seller, you’ll hear from a fellow TAS follower like you, Jason Qulian. Jason has succeeded in building a growing brand due in large part to the lessons he has learned from listening to Scott and interacting with the TAS community. Jason and Scott discuss the product research process and how making the right decisions during this crucial phase can make all the difference. Hear more about Jason’s story on this fascinating episode!

Building a Brand

What part of the journey do you find yourself on? Are you just starting out and testing your first product or are you in the throes of building and strategizing about your brand concept and identity? On this episode of The Amazing Seller, Scott sits down with Jason Qulian to discuss his process and how he went from testing a product to building a successful brand. Jason doesn’t paint his journey as an easy or carefree one but he has been able to utilize important lessons from Scott’s content as well as draw from his experience in the ecommerce marketplace. Find out what other factors contributed to Jason’s success on this helpful episode!

Running out of Inventory

Running out of inventory has to be one of the most worrisome aspects of being an ecommerce seller, wouldn’t you agree? But is it really worth all of that stress and worry? Is running out of inventory as catastrophic as your fears would have you believe? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses this topic with a TAS follower like you, Jason Qulian. Jason explains how he ran out of stock for one of his successful products and how the situation was a setback but by no means was it a critical blow that set his brand back. Find out what lessons you can take away from Jason’s experience and more, don’t miss this informative episode!

Don’t Change things Too Often

As a business leader, you have a certain entrepreneurial spirit that drives you to innovate and disrupt the status quo. But if you aren’t careful, that innovative spirit can lead you to become impatient and even self-defeating. On this episode of The Amazing Seller, Jason Qulian joins Scott to explain how important it is to let certain processes play out in your brand over time. Don’t follow the impulse to adapt or change something you’ve put into place just because you haven’t seen immediate results. Listen to this episode as Jason goes deeper into his story and draws out helpful lessons for sellers like you!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jason Qulian joins the podcast.
  • [5:00] Jason tells his story, the cliff notes version.
  • [11:00] What caused Jason to jump into starting his own ecommerce business?
  • [17:00] What is Jason’s product research strategy?
  • [24:30] Dealing with returns and pivoting to variations.
  • [30:00] Jason talks about his launch.
  • [33:30] How did Jason use PPC?
  • [36:30] Building and expanding your brand.
  • [44:00] Dealing with challenges along the way.
  • [53:30] Parting advice from Jason.


Direct download: TAS425.mp3
Category:general -- posted at: 4:30am EDT