Rock Your Brand Podcast

What are the components of a successful product launch? What does it look like step by step to set up a product listing and position it for the best possible results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into what sellers like you need to focus on so your first product listing goes off without a hitch! The guys cover optimizing your listing, how to use the right keywords in your title, writing an effective product description, why you should create an email list, and much more! You don’t want to miss this critical episode!

Optimize Your Listing!

When you first create your product listing, you want to set it up for success and follow the best advice so it's poised for the best results. But don’t get so focused in on this step that you become paralyzed in the process! Do your best, your product listing doesn’t have to be perfect at this point in the pre-launch process. You can always go back and tweak things here or there to make your listing as competitive as it can be. To find out what it takes to get started on the best foot, listen to this episode of The Amazing Seller as Scott and Chris give you all the info you need to submit your listing and get the ball rolling!

Using the right keywords in your title

Do you know how to use keywords effectively in your product listing title? Where do you even start when it comes to using the right keywords? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what keywords are and how sellers like you can make the most of your product listing. The guys say that the best place to start with keywords is to take a look at your competitor's listings and which keywords they use. They also suggest thinking through how most buyers will describe the product you are listing, that way, you can predict what keywords they will use when searching for your product. To hear Scott and Chris expand on this topic, make sure to catch this episode!

The best way to use bullet points

When you put together your product listing, make sure you think through how you will use your bullet points. Don’t assume that this part of the process is something that is a throwaway or unimportant, this is an area where you can use the keywords that you wanted to use in the title but ran out of space for their use. On this episode of The Amazing Seller, Scott and Chris go over the best way to use the bullet points section of your product listing. Scott sees the bullet point section as an easy and scannable list of benefits and features of your product. Find out how you can take advantage of the bullet point section and the product description section of your product listing by listening to this episode!

Why you should create an email list

Once you’ve landed on a product and you’ve done the hard work of getting your listing ready, you need to start thinking about your bigger picture strategy. How will you build your brand and set yourself up for success? On this episode of The Amazing Seller, Scott and Chris open up about the significance of building your own email list and how to use it to drive sales. What are you waiting for? The list building strategy is proven and provides a multitude of ways for sellers like you to leverage your list to improve your brand. To hear more about building an email list and how you get started, listen to this episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why is the pre-launch phase so important?
  • [6:00] You’ve got to have an optimized product listing.
  • [10:30] Creating a product listing.
  • [13:00] Understanding and using the right keywords in your listing title.
  • [22:30] The best way to use bullet points.
  • [26:30] Writing an effective product description.
  • [35:00] Creating an email list.
  • [41:00] Pick a strategy.
  • [46:00] Scott recaps this episode and what to expect for the next episode.
  • [47:30] Good is better than perfect.


Direct download: TAS443.mp3
Category:general -- posted at: 4:30am EDT