Rock Your Brand Podcast

What does it take to track down and use the very best keywords for your Amazon product listing? What are the insider tips and tricks when it comes to finding the right keywords that will help your product succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three helpful tips that will give sellers like you an inside look on what it takes to build your product listing using the best keywords. Don’t go into the process of choosing keywords blindly! Make sure you sit down with pen and paper to listen to this helpful and informative episode!

Make Amazon’s search algorithms work for you!

Did you know that you can make Amazon’s search algorithms work for you? Seriously! Go right now to Amazon’s search bar and type the primary keyword of your product, then press space. You’ll see open up before you a whole list of information that will help you understand how Amazon ranks and drives traffic to products like yours! What is the best way to utilize this information? How can it help you and your brand position your products for success? Find out on this episode of The Amazing Seller as Scott expands on this helpful tip and so much more! You don’t want to miss it!

Don’t forget to optimize your listing for keywords!

One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Take advantage of the awesome tools designed to help ecommerce sellers.

You’ve heard the phrase, “Work smarter, not harder.” How are you applying that truth as you build your ecommerce business? Are you really working smarter or are you trying to make up for your lack of knowledge by putting in more hours than you need to? On this episode of The Amazing Seller, Scott provides his expert take on tools that sellers like you can use that will help you become more efficient in your efforts to grow your brand. There are two tools in particular that Scott emphasizes on this episode, Scope from Seller Labs and To hear how these tools can help you successfully utilize keywords, make sure to catch this episode!

Provide relevant deals, information, and value to your following!

Don’t you hate it when you get emails or junk mail that targets your for promotions and deals that are completely irrelevant to you? Everyone does! So why not take that same mindset with you when you consider building an email list? On this episode of The Amazing Seller, Scott goes over how sellers like you can use tools like to accurately target your niche audience and send them deals and content that they will appreciate. Don’t leave it all up to guesswork! Find out how you can create a following that will keep up with your brand on this episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:30] Amazon is a search engine for buyers.
  • [5:00] A behind the scenes look at how keywords work.
  • [9:30] Before you can rank for keywords, you have to optimize for keywords.
  • [13:30] Tip #1: Use Amazon’s autofill to find top keywords!
  • [20:00] Tip #2: - a great way to use seed keywords.
  • [24:30] Tip #3: Scope - a tool to reverse scrape keywords.
  • [31:00] Scott recaps his 3 keyword tips.
  • [32:30] Additional suggested tools.
  • [34:30] Why you’ve got to build an email list.
  • [38:30] Closing bonus tips from Scott.


Direct download: TAS471.mp3
Category:general -- posted at: 4:30am EDT