Rock Your Brand Podcast

As an ecommerce business owner, you want to do everything you can to make sure your brand is growing and thriving. What steps can you take to build out your brand and develop a presence on social media sites like Facebook, Instagram, YouTube, and others? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out his time-tested strategy in five easy steps so sellers like you can get started. What are you waiting for? Grab pen and paper so you don’t miss a minute of the valuable information that Scott has to share!

Get started by building a Facebook fan page.

If you are looking to expand your ecommerce brand’s presence, it’s a great idea to start by creating a Facebook fan page. This is where you can start gathering a following, pushing content, and testing your product. Don’t stress out about this page needing to be perfect from day one, it doesn’t! Every brand’s social media presence has to start somewhere. To hear how Scott and his team got their social media start by building a Facebook fan page, make sure to listen to this informative episode of The Amazing Seller. You don't’ want to miss it!

Don’t forget to include a call to action!

One of the common mistakes that business leaders make when publishing videos and engaging with their audience is failing to provide a call to action. Are you passing up an easy opportunity to help your audience take the next step? On this episode of The Amazing Seller, Scott explains the best way to use a call to action that doesn’t come off as heavy-handed and obnoxious. The call to action is a simple and easy to understand request that you make of your audience. It can be to simply like or share your content, sign up for a contest, or ask a question. To hear more about how Scott and his brand have effectively used this strategy, make sure to listen to this episode!

How Facebook Ads can help you build your brand.

What is the best way to approach Facebook ads and ads in general on social media for your brand? Should you focus on diving likes to your fan page by using ads? What is a successful strategy for using ads on social media? On this episode of The Amazing Seller, Scott goes over his strategy and the best way to use ads most effectively. Scott says that it is not a good idea to use ads simply to drive likes to your fan page. Rather, Scott’s strategy focuses on website conversions where your targeted audience leaves Facebook and goes to your website and hopefully provides their email address. Hear Scott expand on this approach and more on this episode!

The end goal, a social media presence and an email list!

At the end of the day, all of your social media efforts comes down to building a brand presence and building an email list that will serve a valuable asset for your ecommerce business. On this episode of The Amazing Seller, Scott explains why an email list is so important to your brand and how you can leverage your email list effectively. Don’t leave it all up to guesswork and stumbling around without a concrete strategy in place. Learn how an email list can help you get the edge over your completion by listening to Scott’s proven approach on this episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Setting up a Facebook fan page for your brand.
  • [6:00] Start creating content that entertains and educates. Use Facebook Live!
  • [9:30] Make sure to include a call to action.
  • [14:30] How to use Facebook Ads wisely.
  • [21:30] Building and leveraging an email list.
  • [29:00] Why Scott loves this approach.
  • [31:00] Scott recaps the five steps.


Direct download: TAS485.mp3
Category:general -- posted at: 4:30am EDT