Rock Your Brand Podcast

How can ecommerce sellers like you understand and take advantage of the right market for your budding brand? Is the market identification process as complicated and involved as it sounds? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three types of markets and how sellers like you can take advantage of them. If you are looking for the best way to build and expand your brand while maximizing your efforts, this is the episode for you! Make sure to have pen and paper ready as Scott lays it all out on this informative episode!

What are the three types of markets?

What are the three types of markets you can choose to build your brand around? How do you know which one is the best option for you? On this episode of The Amazing Seller, Scott explains all three market types so you have a clear direction on which one is the best fit for you.

  1. Problem Solving. Examples include: car repair, plumbing, home repair, pest control, etc.
  2. Passions and Hobbies. Examples include: playing guitar (or other instruments), fishing, photography, etc.
  3. A hybrid of problem solving and passions/hobbies. Examples occur where the two categories overlap.

To hear Scott expand on these markets and each of their pros and cons, make sure to listen to this engaging episode!

Why the hybrid market is Scott’s top pick.

While each market has its strong advantages and disadvantages, Scott is convinced that the best market to take advantage of is the hybrid market. In this market, you can capitalize on both problems and pain points and build a brand addressing passions. It’s the best of both worlds! To get more ideas on how you can move into this market and get your brand in a position for the most success, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

How content creation can help you stand out.

Have you ever come across an offer that you couldn’t pass up? Of course, you have! How can you, as a business owner, create that same experience for your potential customers? What offer or content could you provide that would make them stop and provide you with their email address? On this episode of The Amazing Seller, Scott explains how crafting the right offer and providing the right educational content can set you apart from your competition. Don’t be satisfied with looking like and sounding like all the other brands out there, stand out! Find out more about this vital topic on this episode with Scott!

There are great products all around you, pay attention!

Did you know that there are great products all around you that could be your next big product for your ecommerce brand? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see that everyday items are just waiting to be used in an ecommerce brand. Find out what steps you can take to start noticing those products by listening to this exciting episode of The Amazing Seller, you don’t want to miss it!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott launches into the 3 types of markets.
  • [6:00] Why is the hybrid market Scott’s favorite market to work in?
  • [7:30] Pros and cons for the problem market.
  • [17:00] Breaking down why the passion and hobby market works well.
  • [26:30] How to start thinking about the hybrid market.
  • [28:00] Scott recaps the three markets and how you can get started.


Direct download: TAS491.mp3
Category:general -- posted at: 4:30am EDT