Rock Your Brand Podcast

What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it!

How an email list can make your brand valuable.

As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode!

Social media can give your brand depth and reach, use it!

Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out!

Make sure you are creating a pleasant customer experience!

Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode!

Why you should find three products that work together.

One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott launches into the 6 components necessary to build a real business.
  • [9:00] Why you need to niche down into a sub-market and drive traffic to your brand.
  • [12:00] How building an email list will help your brand succeed.
  • [15:00] Using social media channels can support your brand.
  • [18:00] Think through your customer experience strategy.
  • [20:00] Why it’s important to focus on three products that go together. Map it out!
  • [23:00] Scott recaps all 6 components.
  • [26:00] Mapping out the simplified process and the 10x10x1 strategy.
  • [31:00] Closing thoughts from Scott.


Direct download: TAS494.mp3
Category:general -- posted at: 4:30am EDT