Rock Your Brand Podcast

What are sales funnels? How can ecommerce sellers use them to grow their business and connect with their target audience? Is it as complicated as it seems or is there an easier way to get started with sales funnels? On this episode of The Amazing Seller, you’ll join Scott and Chris as they continue their road trip to Georgia. In their conversation, the guys explain how to use sales funnels, what you should expect when starting out, tools you can use, and so much more! Grab pen and paper, you don’t miss a minute of this engaging and helpful episode!

What is a sales funnel?

Did you know that you’ve been through a sales funnel before? It’s true! If you’ve ever been through a buying process that brings you in for one thing but you end up leaving with more than just the thing you went in with, you’ve been through a sales funnel! To put it another way, a sales funnel is a sales process that walks the buyer through multiple options that will further connect them to the brand. As you can see, this is a helpful tool that ecommerce sellers like you can use to build up and expand the reach of your brand. To hear more about sales funnels and how you can use them in your brand, make sure to check out this informative episode of The Amazing Seller!

The ultimate goal.

What should be your goal when you start using a sales funnel? Is it realistic to expect massive profits from this tool right away? On this episode, you’ll hear from Scott and Chris as they explain what sellers like you should expect when using sales funnels. As much as you’d like to make an instant profit from sales funnels quickly, that’s simply not a realistic expectation. According to Chris, a better expectation would be to break even or possibly lose a little bit of money. At the end of the day, you’ve got to adopt a long-term approach and realize what you are receiving for the price you are paying with your sales funnel. Get more helpful insights into how sales funnels work and what you should expect by listening to this helpful episode!

Why you should use a sales funnel.

Is there a specific reason why ecommerce sellers should start using sales funnels? Yes! Sales funnels help you gather an audience and walk your customers through a sales experience that you’ve thought through and crafted from beginning to end. One of the reasons why many sellers hesitate to start using a sales funnel is because the whole process sound intimidating. It doesn’t have to be! Take the time to listen to this episode as Scott and Chris break down the whole sales funnel process and how sellers like you can start using it today! Hear more by listening to this episode of The Amazing Seller!

When you should use a sales funnel.

Getting a better idea of what a sales funnel is and what to expect when using it, you might wonder when would be the best time to use a sales funnel. According to Scott and Chris, the best time to start using a sales funnel is when you have a lease three products in your brand. From there, you can start a simple and basic sales funnel to connect with and appeal to your target audience. Learn more about when to start using sales funnels to build up and expand your ecommerce brand by listening to Scott and Chris on this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Where to start your ecommerce journey.
  • [3:30] What is a sales funnel? How is it used?
  • [10:00] What should you expect with using sales funnels? What’s the goal?
  • [15:00] The guys share how their brand’s sales funnel has worked.
  • [22:00] Chris runs through a free plus shipping offer.
  • [29:00] How offering a bundled product can help.
  • [31:00] Tools you can use to start building your sales funnel.
  • [33:00] Why using sales funnels makes sense.
  • [40:00] How the data plays out from using sales funnels.
  • [47:00] Retargeting customers who didn’t check out.
  • [49:00] When you should start a sales funnel.
  • [51:00] Closing thoughts from Scott and Chris.


Direct download: TAS527.mp3
Category:general -- posted at: 4:30am EDT