Rock Your Brand Podcast

How can you use the “Flywheel Effect” to build up and expand your ecommerce business? What practical steps can you take today to get started? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they continue on their road trip, this time returning from the Resonate event. In their conversation, the guys explain what the Flywheel Effect is, how you can use it to your advantage, what it takes to use headline search ads, how FUD can derail your success, and so much more! If you are ready to take your ecommerce business to the next level of growth, don’t miss a minute of this episode!

What is a Flywheel?

What is a “Flywheel?” How can it help sellers like you succeed? According to Scott and Chris, the flywheel is simply a concept about momentum in your brand and business. While it takes quite a bit of effort to get up and running, a flywheel keeps chugging along once you’ve put in the hard work to get it started. Grab your pen and paper as the guys go over how sellers like you can get your “Amazon flywheel” moving so you can experience the right amount of moment! Stop accepting the status quo and take it up a notch! Learn more about the successful flywheel effect by listening to this episode of The Amazing Seller!

Amazon wants brands to succeed.

Believe it or not, Amazon wants sellers like you to succeed! While it may seem like Amazon only wants to line its own pockets for profit, they are actually taking some helpful steps to help ecommerce brands like yours to build up a business and sustain it. Make sure you are fully up to date on Amazon’s approach and how it affects your business! When you provide a quality product and a great experience for their customers, Amazon is going to help nudge more customers in your direction. Get the full scoop on Amazon’s approach from Scott and Chris on this episode of The Amazing Seller, you don’t want to miss it!

What the FUD?

If you are worried about taking the next step with your ecommerce business rest assured, that’s normal! As you grow as a leader and become willing to take more and more risks, you’ll learn how to live with the world of FUD. On this episode of The Amazing Seller, you’ll hear from the guys as they explain what FUD is all about and how you can take steps to mitigate its effect on your business.

  • Fear
  • Uncertainty
  • Doubt

Acknowledge your fears, uncertainties, and doubts so they don’t run your life and business! To hear more about what it takes to get a grip on FUD, make sure to check out this helpful episode with Scott and Chris!

Use every tool you can to make your brand competitive!

Too often many ecommerce sellers get their brand up and running but then fail to identify and utilize all the tools around them. Don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris go over several tools that you can use to get your brand greater exposure. If you don’t know how sponsored product ads work or how to use headline search ads to best position your brand, this is the episode for you! Make sure you aren’t leaving money on the table by listening to Scott and Chris on this informative episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] What is a Flywheel?
  • [3:00] Brands are the future and Amazon wants brands to be successful.
  • [6:20] Why sponsored product ads are helpful.
  • [11:30] Grease the wheel to get momentum!
  • [13:00] How you can use headline search ads to your advantage.
  • [18:30] What Amazon looks at when ranking and displaying your product.
  • [25:00] What is bid plus?
  • [31:00] What the FUD?
  • [37:45] Chris shares an example from the Navy Seals.
  • [44:00] Closing thoughts from Scott and Chris.


Direct download: TAS530.mp3
Category:general -- posted at: 4:30am EDT