Rock Your Brand Podcast

Are you ready to take your brand to the next level of growth and reach? Have you come to the point where you need to build your audience and establish a following? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear part two of Scott’s conversation with video marketing expert, Sean Cannell. In his conversation with Scott, Sean explains why it’s important to build credibility, how to lead with storytelling, some practical video creation tips, what it takes to get your YouTube channel launched, and much more! Don’t miss a minute of this valuable episode with Sean!

Why it’s important to build credibility.

Let’s face it, the last thing your viewers want to do is watch someone they can’t relate to. What do you do? How do you build credibility and connect with your audience? On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain why building credibility is so important. According to the guys, one of the best ways to build credibility is by sharing aspects of your personal life. You don’t have to give all the details in a way that feels like your whole life is on display for the internet to see, but there are ways to subtly show who you are and what you are passionate about to your following. Hear practical examples of this strategy by listening to Scott and Sean on this helpful episode!

Lead with storytelling!

At the end of the day, as humans, we are drawn to stories. Big stories and small stories draw you in and help you feel connected to the person who is speaking. Think back to the last time you were bored out of your mind by a public speaker, chances are they failed to share a compelling story! If you have any hope of launching and sustaining a successful YouTube channel, you’ve got to work on telling good stories. Learn more about the power of storytelling as it related to YouTube and building your brand by listening to this episode of The Amazing Seller!

Practical tips for creating great videos.

Let’s get down to it, what are some helpful tips that sellers like you can use to create great videos for your YouTube channel? Here is a glimpse at a few methods you can use from Sean;

  1. The average time you should shoot for is between 7 and 16 minutes. Sean says that it’s important to keep your videos as long as they need to be but try to keep them as short as possible.
  2. The first 10 seconds of your video is critical. Make sure you lead with a hook! Tell your audience what you will deliver and tease it out.
  3. Use YouTube tools to drive your audience to the next video they need to see. Create bingeable content that serves your audience.

Make sure to listen to this episode of The Amazing Seller to hear Sean go deeper with these tips and more!

Just start putting content out there.

Too often you can get overwhelmed by so many options that you are paralyzed by inaction. Don’t let that happen to you! You shouldn’t buy the lie that you need to become an expert at video creation before you put your first video out there. The truth is, your first handful of videos are going to be your worst videos, that’s OK! As you put one foot in front of the other and keep producing content, you’ll learn along the way. You’ve already come so far by connecting with Scott and Sean to hear how to put your best foot forward, so do it! Go out there and start creating content, there is no better time to do it than now! 


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Scott and Sean Cannell continue their conversation.
  • [5:15] Two styles of videos you can create.
  • [8:00] Why it’s important to build credibility.
  • [12:00] Start with “Why!”
  • [16:00] Telling your story is powerful.
  • [19:30] Sean shares some helpful video tips.
  • [29:00] The best way to launch your YouTube channel.
  • [33:45] Why it’s important to create evergreen content.
  • [35:30] What makes YouTube stand out from other social media channels.
  • [39:30] How to connect with Sean.
  • [41:30] Closing thoughts from Scott.


Direct download: TAS537.mp3
Category:general -- posted at: 4:30am EST