Rock Your Brand Podcast

As an ecommerce business leader, you’ll take every bit of help you can to get your brand firing on all cylinders, right? What steps have you taken lately to keep up with the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his five-step strategy. Don’t assume you’ve got all of your bases covered, it takes humility to learn new concepts and unlock the key to growth. Listen to this episode to learn from Scott’s expert advice and put your brand in the best position for success!

The Five-Step Strategy.

If you’ve been around the TAS community for very long, you know that Scott has a great way of communicating his insights and tips. Adding to that long list of helpful tools, Scott has developed his 5 Step Content Trifecta Strategy.

  1. Find content ideas.
  2. Create a video.
  3. Start a YouTube Channel.
  4. Feature your content on your “Homebase.”
  5. Use your email list!

If you are ready to put in the work to develop your brand so it can compete at a high level, make sure to listen to this episode as Scott expands on each of these five steps!

Creating content that is relevant.

Does content creation intimidate you? If it does don’t worry, you aren’t alone! Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Don’t leave it all up to guesswork! Learn how to create relevant content by listening to this helpful episode!

Why you need an email list.

If you’ve heard it once, you’ve heard it a thousand times from Scott, you need to build an email list! The reason behind Scott’s constant encouragement for sellers like you to build an email list is because it connects you directly to your audience without depending on outside sources. At the end of the day, you don’t want some policy change or something outside of your control to drastically impact your relationship with your customers. You can strengthen your brand and keep yourself in a competitive position when you engage in a thriving email list strategy. Learn more about the positive impact of using an email list by listening to this powerful episode of The Amazing Seller!

You need a long-term view of success!

If you want to build a business that can go the distance and provide sustainable, long-term profit you’ve got to adopt a long-term view of success. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] The three components of Scott’s strategy.
  • [8:30] Step #1: Find content ideas.
  • [10:20] Step #2: Create a video.
  • [15:00] Step #3: Start a YouTube Channel.
  • [19:00] Step #4: Have a “Homebase.”
  • [23:15] Step #5: You need an email list!
  • [25:30] The value of utilizing a YouTube playlist.
  • [29:40] How all five steps work together.
  • [32:00] Think longterm success!


Direct download: TAS585.mp3
Category:general -- posted at: 4:30am EDT