Rock Your Brand Podcast

Is there a magic formula for success in the ecommerce sector? Can you just find the right product to sell and then sit back and enjoy overnight success? Not so fast, things are changing! While you might be able to score some short-term success by selling a water filter on Amazon, you need a more robust strategy for long-term success. On this episode of The Amazing Seller, you’ll hear from Scott as Chris as they break down their formula for building an ecommerce brand that can go the distance. Make sure you have pen and paper ready for this informative episode, you don’t want to miss it!

How to find the right niche market.

Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott and Chris encourage sellers to take the time and drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as the guys explain how sellers like you can get started on the right foot!

Product discovery.

Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? What knowledge, skills, or expertise do you have that can be turned into a product? There is some aspect of your background that gives you a leg up on the competition because you already know the market and need. Listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can discover the right products to sell on Amazon!

Make sure to build your home base!

Once you’ve figured out your target audience and you’ve picked the right product to get your brand started, it’s time to start thinking long-term. While Amazon is a great place to get your ecommerce business off of the ground, you need to have a plan in place to expand beyond Amazon. A great way to get started while you wait for your product to arrive is to begin building your home base. Don’t overthink this step! You can start small and grow your home base from a small blog to a thriving ecommerce store, the key is to start somewhere. To get more helpful information on this important step, make sure to listen to this episode of The Amazing Seller!

Three ways to launch your product on Amazon.

Did you know that there are three ways you can launch your ecommerce product on Amazon? Which way is the best? It depends! Scott and Chris are here to take you through each way to launch your product on Amazon. 

  1. Turn on PPC (Pay Per Click) and start your keyword strategy.
  2. Leverage the email list you’ve built.
  3. Utilize your connection with social media influencers to push your product.

How do you determine which way is the best way for you? What if you want to use more than one method? To get the full explanation of each approach to launch your product, make sure to catch this valuable episode of The Amazing Seller!


  • [0:35] Scott’s introduction to this episode of the podcast!
  • [6:20] Short-term wins and long-term wins.
  • [12:00] Why it’s important to identify a market right from the start.
  • [13:30] The guys run through market validation.
  • [20:00] Product discovery and the 10x10x1 formula.
  • [24:00] Sourcing tips you can use.
  • [28:30] Don’t forget to build your home base!
  • [36:45] Three ways to launch your product on Amazon.
  • [42:00] Why constant content creation is important for your brand.
  • [48:00] Closing thoughts from Scott and Chris.


Direct download: TAS609.mp3
Category:general -- posted at: 4:30am EDT