Rock Your Brand Podcast

What does it take to launch a successful email strategy? Is there a way to engage your brand’s followers in a way that doesn’t turn them off? How do you provide value without sounding like you are desperately trying to sell them on your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email strategy. You’ll walk away with the tools you need to start building an email engagement strategy of your own. Have pen and paper ready; you don’t want to miss this helpful episode featuring Scott’s hard-won insights and tips!

Is email really the best way to engage people?

Have you heard people say that email engagement as a tool and strategy is dead? Do you believe that line of thinking is true? Are there better tools out there than email for engaging with prospects? While a ton of new avenues like Facebook Messenger, Instagram, and YouTube are opening up, email remains a powerful tool that people still respond to! How do you craft a message in an email that keeps people coming back to your brand? Find out on this informative episode of The Amazing Seller as Scott lays out his case for using email to drive sales and build your brand’s reach!

Why you need a great offer.

If you hope to draw prospective followers of your brand in, you’ve got to be willing to offer them something valuable. Don’t expect to get a bunch of car guys to follow and trust your brand if your idea of a giveaway prize is a high-end handbag! You need to make sure that you are connecting with your target audience from the initial contact all the way through each interaction they have with your brand. This is why finding a brand that you care about and know about is worth your time in the research phase! To hear more about brand engagement from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller!

Don’t stop providing value!

Let’s face it; everyone hates getting the “Hard sell” from a salesperson. It makes you feel like a mark or a target and no one like that feeling! It’s your job as a salesperson to show your prospective customer that you are there to serve them. What is the best way to show that you are there to serve? Provide value and insights that they will find helpful! If give your target audience resources to enjoy their hobby or recreational activity more, they’ll see you like someone to trust! For helpful examples on how to engage your target audience via email, make sure to listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Isn’t email dead?
  • [6:45] You need to have some type of offer.
  • [8:20] Deliver goodwill, create a plan, and provide an amazing prize.
  • [10:30] How important is the subject line?
  • [12:30] Scott goes over an email about entering a contest.
  • [16:20] A content only email example.
  • [18:20] An email announcing the contest winner.
  • [21:30] Follow up emails after a contest.
  • [24:30] Scott runs through his four email strategy.
  • [26:30] Closing thoughts from Scott.


Direct download: TAS633.mp3
Category:general -- posted at: 9:26pm EDT