Rock Your Brand Podcast

Are you someone who LOVES a good challenge? Do you find it easier to get pumped and motivated when you are working in a group or trying to meet a deadline? If that’s you - good news - Scott’s got a challenge for you! On this episode of The Amazing Seller, you’ll hear from Scott as he lays down a challenge for sellers, explains how to reach your target audience, shows you how to make a profit from traffic, and much more. Make sure you have pen and paper ready for this helpful episode - you don’t want to miss it!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller – you don’t want to miss it!

Grab their attention

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find related content and get it in front of your customers. Learn how to create relevant content by listening to this informative episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog - don’t miss it!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s challenge for the TAS audience.
  • [6:35] What does your target audience want?
  • [9:00] Create a list of topics relevant to your market.
  • [12:00] The key to creating evergreen content.
  • [16:00] Make sure to create a home base!
  • [20:45] Why you need to create a Facebook fan page and an email list.
  • [24:15] Where does the profit come in?
  • [26:20] Scott everything he’s covered so far.
  • [30:00] Traffic is the new currency!
  • [32:20] Closing thoughts from Scott.


Direct download: TAS674.mp3
Category:general -- posted at: 3:00am EST