Rock Your Brand Podcast

There are so many strategies and programs out there that try to get sellers like you on the “Quick road” to success. Does a quick road to success even exist for ecommerce sellers? According to Scott, the answer is, “No!” He says that there are a ton of opportunities for sellers, but it will take hard work. Are you ready to put in the time to see your goals achieved? Tune into this episode of The Amazing Seller as Scott breaks down his simplified formula for getting started - it won’t be easy, but it will work!

Know your market!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often, ecommerce sellers try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Build your email list.

Is building an email list worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is that he’s seen it work! In multiple test runs and with his brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode!

Create digital products.

If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Why you need to be thinking long-term.
  • [4:00] You need to know your market!
  • [5:40] Validate and identify potential traffic.
  • [9:20] Build your email list!
  • [14:30] Validate 3-5 offers you can market to your audience.
  • [19:30] How to create digital products for your target market.
  • [23:00] Scott recaps all seven steps.
  • [26:00] Closing thoughts from Scott.


Direct download: TAS683.mp3
Category:general -- posted at: 3:38pm EST