Rock Your Brand Podcast

What does it take to bring your ecommerce business to an international marketplace like Canada? Do you have to know all the ins and outs to get started, or is there a better way? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Kevin Sanderson. In his conversation with Scott, Kevin opens up about how sellers like you can start selling internationally, what you need to know about different tax laws, if you should take Amazon’s offer for assistance, and much more. Don’t miss a minute of this helpful episode featuring Kevin’s informed perspective! 

Grab a bigger net!

If you want to grow your business and move past your competition - expanding to an international marketplace is a great move. Too often, sellers get frustrated because they feel like they can’t go any wider with their brand - but you can if you look overseas! Thankfully, Scott has connected with amazing sellers like Kevin Sanderson, who has figured out how to sell successfully in countries like Canada and the UK. Learn why Kevin believes that international selling is the natural next step for sellers like you by listening to this episode of The Amazing Seller - you don’t want to miss it! 

First steps 

Let’s get down to the details - how do you get started selling internationally? According to Kevin, it all starts with figuring out where you want to start selling - he suggests that most US sellers start in Canada or the UK. Once you’ve identified where you want to sell - you’ve got to register and begin collecting sales tax from your buyers. While figuring out sales tax in another country might sound confusing - there are a ton of resources you can use to navigate your way through - plus you’ll be speaking the same language! Get more helpful tips from Kevin on how to start selling in the international marketplace by listening to this episode! 

How much inventory you should order

One big question that Kevin gets from US-based sellers who want to sell internationally is - how much inventory should I order? While much of the answer to that question depends on what you are selling - the general rule is 10% - 15% of what you normally sell in the US. In his conversation with Scott, Kevin even suggests going further by sending some units from the US over to Canada to get your listing primed and ready to go. Why not give Kevin’s suggestion a try - what do you have to lose? Make sure to listen to Kevin’s full conversation with Scott as he expands on this topic and much more! 

Try something different

What will it take to move the needle for your ecommerce business? Do you need to make a pivot and start selling a new product or could you take that product to a new market? When you get so locked into one way of thinking - you can cut yourself off from better opportunities! At the end of the day - if you want to see different results, you’ve got to try different methods. Remember that old definition of insanity? “The definition of insanity is doing the same thing over and over again, but expecting different results.” Don’t let that happen to you! Try something different and test a new opportunity! 


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:25] Kevin Sanderson joins Scott to discuss how to sell products internationally. 
  • [4:15] Why you should consider selling your products internationally. 
  • [7:25] Take Amazon up on their offer to take your products to an international marketplace or not? 
  • [11:20] How Amazon responds to flagged listings domestically vs. internationally. 
  • [14:40] How to start selling internationally. 
  • [19:20] What taxes should you expect when selling internationally? 
  • [24:30] Kevin explains how you should plan for inventory. 
  • [31:20] Start with one new international channel - don’t try them all at once! 
  • [35:00] How to connect with Kevin. 
  • [37:00] Closing thoughts from Scott. 


Direct download: TAS692.mp3
Category:general -- posted at: 3:00am EST