Rock Your Brand Podcast

What does it take to build a business from the ground up and then sell that business for a sizeable profit? Is that goal even realistic for ecommerce sellers in today’s marketplace? Here to address these question and a lot more is Scott’s guest, Thomas Smale. 

Thomas is the Founder of FE International. He is a serial business entrepreneur and expert. In the early 2000s, he began building and selling small online companies. This turned into a full-time career when he founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue. 

In his conversation with Scott, Thomas opens up about how he got started buying and selling domain names, what it takes to build a business that you plan to sell, why business owners need to have external channels, and much more. You’ll want to have pen and paper ready as Thomas shares helpful insights you don’t want to miss! 

Where there is a will, there is a way

Have you ever tried to do something tough that you never attempted before? How did you push past your fear to try something new? When it comes to embracing change, most people are not ready to make the leap. Entrepreneurs seem to be that crazy bunch that buck the trend and go out on a limb to start something new. If you have a strong enough will to keep you pursuing your dreams - your options are endless! So what are you waiting for? Dig deep and learn from the likes of Thomas Smale - you can hear more of his story by listening to this informative episode of The Amazing Seller! 

Don’t get too ahead of yourself!

How do you handle stress and challenges? Do you like to attack them head-on, or do you like to sit back and figure out the best approach? Let’s face it; business leaders can quickly find themselves sidetracked when it comes to their business. From lofty goals of selling the business to the day to day responsibilities - it’s critical to stay focused on what really matters. If you want to build a business that you sell, you’ve got to build a business that makes money! Tune into this episode of The Amazing Seller to hear from business selling expert, Thomas Smale; you don’t want to miss it! 

Building external channels

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of building external channels for your brand. Time and time again, Scott has been approached by sellers who were making a profit one day and then woke up the next to find that Amazon had shut them down! If you take the time and invest in your business by building external channels like YouTube, Facebook, and others - you’ll future-proof your brand. Discover more helpful tips like this one by listening to this engaging episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes his guest, Thomas Smale. 
  • [9:15] How did Thomas get started buying and selling domain names? 
  • [15:50] Start something that makes money! 
  • [27:30] It’s all about putting your business in the best position to sell. 
  • [32:00] How important are a business’ external channels to a buyer?
  • [39:40] What does it look like to sell a business for one million dollars? 
  • [44:40] Scott runs through his plan for building a business to sell. 
  • [55:00] What would Thomas do if he were to start a business to sell today? 
  • [58:20] Closing thoughts.


Direct download: TAS735.mp3
Category:general -- posted at: 1:14am EST