Rock Your Brand Podcast

How are you going to make your ecommerce brand stand out from all the other competition on the marketplace today? Is there any hope for sellers like you? Here to bring his signature style and vast ecommerce branding experience is Scott! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about different types of traffic you can attract, what it takes to leverage your traffic to advance your brand, email list building tips, and more! You’ll want to pay close attention to this helpful episode! 

Should you pay for traffic? 

If you want eyes on your content - you need to either make it extraordinarily relevant and appealing, or you need to pay to get your content in front of people. If you have the money to spend - you could opt to pay for traffic and see where that strategy can get you, or you could take Scott’s advice and go a long way. Taking the time to really engage with your target audience and appeal to them in a way that keeps coming back is the best strategy. Hear more about attracting the right type of traffic by listening to this informative episode of The Amazing Seller - you don’t’ want to miss it! 

Email list building 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of building and maintaining an email list. Too often, sellers get so focused on finding the right product to sell that they fail to connect with their target audience and find out what they really want from the marketplace. By using an email list, you can keep your finger on the pulse of what is going on in your market - are people looking for some seasonal options? What about special occasions to reach out and drive traffic to a product listing? You can do all these things and more with your own email list! Tune into this episode of The Amazing Seller to hear more about email list building from Scott! 

Three ways to create evergreen assets 

Drawing on his years as a successful ecommerce business leader, Scott has put together a helpful way for sellers like you to create evergreen assets that you can keep going back to promote your brand. 

  1. Create content that your target market is looking for - post it on your blog, YouTube, Facebook, or other channels.
  2. Build your email list with paid traffic to get the ball rolling. Send them to your home base! 
  3. Send your target audience to your home base once a week with new content or an offer that makes sense. 

Scott's three suggestions are just the tip of the iceberg! There are a ton of ways sellers like you can engage your target audience and keep them coming back. What are you going to do to connect with your target audience this week? Make sure to listen to this episode of The Amazing Seller to hear more helpful insights from Scott!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:20] Different types of traffic. 
  • [13:20] Three ways to create evergreen assets. 
  • [21:45] Create content that your market is looking for. 
  • [23:15] Building an email list. 
  • [27:30] Expanding your brand. 
  • [29:15] Scott recaps all three ways to create evergreen assets.
  • [32:00] Closing thoughts from Scott. 


Direct download: TAS779.mp3
Category:general -- posted at: 3:00am EDT