Rock Your Brand Podcast

What kind of special sessions and exclusive access did Brand Accelerator Live attendees enjoy back in September? Was the event worthwhile for those who attended? Good news - you get a special peek at the helpful sessions that were featured at BAL 2019. On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a session with Chris Schaffer. From helpful calls to action to stories that really illustrate his point - Chris has it all. Make sure you have pen and paper ready - you are going to need it for this special episode! 

Just send something

What good does an email list do if you don’t send them an email? No good - you are just wasting resources! What would it look like if you reached out to your email list today? What if you don’t know what to say? Just send something! On this episode of The Amazing Seller, you’ll hear from Chris Schaffer as he shares a relevant and engaging story about his experience helping a big brand engage their email list. Tune into this episode to learn from Chris’ helpful story and how sellers like you can build on the concepts presented. 

Sell the open

Why do film studios go through all of the effort to put together an engaging movie trailer? They want to get you hooked on their movie by making the best first impression possible. Did you know that most people form their opinion of someone or something new in the first three seconds? It’s true! If you can’t grab your audience’s attention with an engaging subject line and opening sentence - they probably won’t keep reading or open your email in the first place. Go deeper with this critical topic and much more by listening to this episode of The Amazing Seller! 

Make a connection

Time and time again, Scott and Chris hear from sellers like you who don’t know how to engage with their audience. From worrying about saying the wrong thing to sending too many emails, sellers like you are frozen in place with fear. Don’t let fear rule your life and business! Engage your target audience as you would your friend - make it personal and tell them what you want them to know. Making a connection with your email list subscribers doesn’t have to be as scary as it seems. 

Three calls to action that work 

If you’ve been around the TAS community for very long, you know that Scott is passionate about giving sellers like you helpful calls to action that you can use right away. In his special BAL presentation, Chris Schaffer went over three calls to action that you can use in your emails to your target audience. 

  1. Click here to read! 
  2. Click here to get 50% off! 
  3. Hybrid - a mixture of options one and two. 

What have you been using as a call to action with your email list? Learn more about how to engage your audience and more by listening to this informative episode of The Amazing Seller! 


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Chris begins his talk from Brand Accelerator Live. 
  • [8:00] Just send something!
  • [19:30] Sell the open. 
  • [23:20] Don’t overcomplicate it - just connect with people. 
  • [30:00] Give a call to action. 
  • [35:30] Three calls to action that actually work. 
  • [43:30] Chris starts taking questions from the audience.
  • [57:30] Closing thoughts from Scott. 


Direct download: TAS783.mp3
Category:general -- posted at: 12:44am EST