Rock Your Brand Podcast

How do brands like Bullet Proof grow from a little known startup to become a massive leader in the ecommerce industry? What is your plan to grow your brand and build a reputation for yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he examines the Bullet Proof method of brand building and expansion. As Scott walks through the Bullet Proof method, pay close attention - he’s got several tools and resources that you’ll want to follow up on as you develop your strategy. Make sure you have pen and paper ready, you are going to need it for this engaging episode! 

Learning from good examples

As you plan your strategy for building an ecommerce business, where do you look for inspiration? Are you just making it up as you go or are you looking to other leaders who have pioneered the way forward? While Scott is as experienced and successful as most ecommerce leaders, he is also a constant learner. Harnessing his desire to learn more, Scott has compiled a helpful review of how BulletProof has built its brand over the years. Don’t just take Scott’s word for it when it comes to brand building strategies - learn more on this informative episode! 

Telling a story with your brand

When was the last time you really found yourself connecting with a brand? Let’s face it, brands are not usually personal and engaging but that narrative is quickly changing within the ecommerce industry. People connect with people, not brands. If you want to get people connected and invested in your brand, you need to give them a story. If you don’t have a story to tell with your brand, it might be a good idea to take a step back and rethink your approach. Learn more about the value of telling a compelling story with your brand by listening to this episode of The Amazing Seller! 

How to generate massive website traffic

If you’ve been around the TAS community for very long, you know that Scott is passionate about breaking complex topics down into easy to follow processes. Here is a simple breakdown of the Bullet Proof approach that Scott has observed. 

  1. Research your target market on Google and YouTube. 
  2. Create three content buckets. 
  3. Do light keyword research and chose the type of content you’ll create. 
  4. Post content consistently. Commit to the process.
  5. Start choosing more competitive keywords and use the content tree method. 

Where are you in your ecommerce journey? Which step do you need to pay attention to this week? Tune into this episode of The Amazing Seller to hear Scott expand on each of these steps and a lot more! 


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What drew Scott to Bulletproof Coffee. 
  • [8:00] How to create the right content for your brand. 
  • [11:00] Bringing people into your brand. 
  • [12:30] Validate your market! 
  • [14:45] Don’t overcomplicate the validation process. 
  • [17:15] Create three buckets of content. 
  • [19:50] How are you going to deliver your content?
  • [23:00] Be consistent. 
  • [24:45] What is a content cluster? 
  • [26:50] Scott recaps the best way to attract traffic. 


Direct download: TAS794.mp3
Category:general -- posted at: 11:45pm EST