Rock Your Brand Podcast

Are you ready to get your ecommerce brand up and running? Do you find yourself going back and forth between several different approaches to building your brand? Scott and Chris are here to help sellers like you cut through all the complexity and get to the heart of what really matters - building a successful business! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over several methods you can use to create content and reach your target market. The guys aren’t just making this stuff up - they’ve put their money where their mouth is! Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

The expert

How do you take your passion for rock climbing or bass fishing and leverage that knowledge to build a brand? Is there a way to convey and use the knowledge you’ve accumulated over the years to grow a following? According to Scott and Chris, the expert method is an excellent way to build an ecommerce business. By utilizing the specialized knowledge you’ve gathered from your personal or professional life, you can position yourself as a subject matter expert. The expert method isn’t a permission slip to be a jerk - you can be knowledgeable and humble! Learn more about this effective method by listening to this episode of The Amazing Seller! 

The novices’ journey

Are you completely new to coin collecting? What about dieting? One powerful way to connect with your target audience is by inviting them along for the ride as you dive deep into a niche that you are new to. Let’s face it, no one likes feeling like they are out of their element - imagine that someone came alongside you and admitted that they don’t’ know what they are doing either but that they’d like to figure it out with you. By making that subtle shift toward solidarity you can gain your follower’s trust and bring them along for the ride. Tune into this episode of The Amazing Seller as Scott and Chris expand on this method and so much more! 

The reporter

Are you a naturally inquisitive person? There are some people out there who get so hooked on an idea or a concept that they will continue to pull that thread until they are satisfied. If this sounds like you, the reporter method might be the best fit for you! As a “reporter” you get to play the role of answering questions and discovering the niche market possibilities while bringing your audience along for the ride. Scott has developed a hybrid approach with TAS that leans heavily on the reporter method. To hear Scott explain how this approach has been successful with TAS, make sure to listen to this helpful episode! 


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] How to create content if you are a subject matter expert. 
  • [5:00] The novices’ journey - invite them along! 
  • [10:20] The reporter’s method. 
  • [14:00] Scott and Chris recap all three methods. 
  • [17:30] Closing thoughts. 


Direct download: TAS797.mp3
Category:general -- posted at: 3:00am EST