Rock Your Brand Podcast

Are you ready to take on the weekend and do the work necessary to help your ecommerce business grow? What are your top priorities as you build your business? If you want some solid advice from an experienced source, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains how sellers like you can build a thriving ecommerce business based on niche markets that include hobbies and other sectors of the market. Have pen and paper ready, you are going to need it for this informative episode!

Is brand building just for hobbies? 

While building a brand around a hobby might be an easy and low hanging fruit option for many sellers there are those who want to build a brand that is not based on hobbies. Is that even possible? Yes! You don’t have to build your ecommerce business around hobbies - it’s just a helpful starting point. If you can leverage something you know and love to grow a business, why not give it a try? Some people want to keep work and personal life separate, that’s fine - there are still plenty of opportunities in the marketplace. Tune into this episode of The Amazing Seller to learn more about this topic from Scott - you don’t want to miss it! 

Helpful examples from non-hobby niches 

If you are wondering how to build an ecommerce business in a non-hobby niche, Scott’s got you covered! Taking on a question from one of his Brand Creator Academy attendees, Scott compiled a list of four examples from leaders who successfully built their business on non-hobbies. 

  1. In-ground pool repair and help. 
  2. Health and wellness - not a hobby but something many people care about! 
  3. Providing digital products to help people prep for tests, licenses, and exams. 
  4. Bulletproof coffee and bio-hacking. 

To hear Scott expand on how each of these non-hobby niches has helped leaders build successful and thriving businesses, make sure to listen to this engaging episode of The Amazing Seller! 


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Validating your target market. 
  • [12:30] Why you need to know what your market is looking for. 
  • [14:30] Creating digital products for your market. 
  • [16:45] Expanding your brand and serving your niche market. 
  • [19:40] Closing thoughts from Scott. 


Direct download: TAS811.mp3
Category:general -- posted at: 11:55pm EDT