Mon, 2 November 2015
One of the most difficult dragons to slay as a new Amazon Private Label Seller is the issue of learning and using Amazon Pay Per Click (PPC). It can be a confusing and difficult thing to learn. But you aren’t alone in the process, Scott’s here to help. Amazon recently made some changes to their PPC platform and Scott’s put together this episode to help you understand the platform as a whole, learn about the changes, and know how to use Amazon’s PPC platform to get more sales for your Amazon Products. Sound like something you’re interested in? Then grab a pen and paper and get ready to take notes because you’re about to get the whole scoop, step by step on this episde.
Isn’t Amazon PPC a confusing thing to learn?
Today’s guest, Chris Schaeffer doesn’t think so. He’s been an ecommerce and internet marketing specialist for years and he says that it’s very easy. The new tweaks Amazon has made to their pay per click functionality makes it even easier than ever to maximize your marketing budget and increase your sales at the same time. In this episode Scott and Chris walk through the changes to the PPC interface and tell you exactly what the options mean, how to use them, and how to step by step increase your sales using Amazon Pay Per Click. It’s an amazing free resource for you today on this episode.
The 3 different types of keyword matches in Amazon PPC and how to use them.
The main changes to Amazon Pay Per Click that have come down the pike are the addition of some options for choosing the type of PPC campaign you want to run. Using these tools makes it much more likely you’ll get your target buyers to see and click on your ads. The types are “broad”, “phrase” and “exact”, with the option of adding negative keywords (things you don’t want to rank for) as well. Using these and a little bit of patience you can figure out exactly which of your keywords are working and increase your PPC on those, which ones are not working (and remove them from your PPC altogether), and increase the likelihood of your Amazon private label sales. This episode walks you through how to do that, step by step.
Once my product is up and running and making decent sales, can I turn of PPC?
Today’s guest, Chris Schaeffer is a PPC and marketing expert and he says that you should never turn off your Amazon PPC campaigns, and here’s his reason why: What’s the worst that could happen? You have two top listing on the first page of the Amazon search - they click on your ad instead of your organic listing - and you still get a sale (more than likely). That’s it. You always want to make sure that your products are being seen OVER your competition, that way you will have the ability to dominate the market when they don’t. Find out how Chris suggests you set up your entire PPC campaign by listening to this episode.
Why learning Amazon PPC is so vitally important to your Amazon Private Label business.