Rock Your Brand Podcast

If you’ve not heard the name of Chris Ducker, you are going to be glad you have by the time this interview episode of The Amazing Seller podcast is over. Chris is an online business guy who’s made it big in many different areas, and on this episode he’s joining Scott to chat about how he would go about building a business independently of Amazon after successful sales on Amazon. Scott’s been interested in this possibility for a long time and Chris has the business experience to help him think through the issues involved.


Why Chris Ducker doesn’t like the Amazon platform for building your business.


Scott Voelker has long encouraged everyday people like you to build their own real business on the Amazon platform. It’s an unprecedented opportunity. But his guest today, Chris Ducker, doesn’t like the model for a very specific reason. It’s something you’ll hear from him over and over and it has to do with building on your own platform instead of a platform someone else owns. You can hear all the details of what Chris things, and why, on this episode of The Amazing Seller.


The power of Customer Service for your Business.


One of the biggest mistakes that business owners (including Amazon sellers) make time and time again is to get a customer and then forget about them. But if you think it through, you’ll realize that it’s much easier to serve an existing customer well so that they become a repeat customer, than it is to get a new customer. On this episode Chris Ducker shares a couple of powerful stories about what customer service can do for your business, both in terms of customer retention and increased revenue.


When is it time for you to outsource some of your business workload?


Scott’s guest on this episode of the podcast is Chris Ducker, a pro at outsourcing And business building. Chris knows what it takes to get the Right outsourced team working on a business and you also know the great big mistakes that can be made. On this episode Scott asks Chris about his recommendations for figuring out the timing of adding a virtual team to your business. This section alone is worth you listening too, so make sure you set aside the time to do it.


The vital question for you to ask about hiring a virtual assistant or team member.


If you've been considering adding a virtual assistant do you business workflow, this episode is one you really need to listen to and take some notes on. Chris Ducker shares his insights about when it is time to add team members to your business and why you would want to do it. For him, it comes down to one final question that you need to ask yourself. It's a question that provides incredible amounts of clarity and direction for you and your business moving forward. Be sure you take the time to listen, it's a powerful lesson in outsourcing and hiring.



  • [0:04] Scott’s introduction to the podcast with Chris Ducker!
  • [2:40] How the episode is going to flow (a backwards Hot Seat).
  • [3:25] What would Chris do to move a product from Amazon into an independent site.
  • [4:30] Why it’s a good thing to sell on Amazon, but what about it scares Chris.
  • [7:21] Scott’s perspective on that difficulty and what Chris would do to build his own brand outside of Amazon.
  • [11:45] What to do if you don’t want to be the “face” of the business.
  • [15:24] How Chris would advise a new person about determining a market to enter.
  • [22:30] What are the ways businesses need to improve in order to stand out?
  • [25:33] The power of customer service for building your existing business.
  • [33:52] How Chris has specialized in outsourcing and when you should consider adding help to your team.
  • [40:35] How Chris’ business - virtual staff finder - works.
  • [43:52] Chris’ last nugget of advice for business owners in 2016.


Chris’ website:

Direct download: TAS176.mp3
Category:general -- posted at: 4:00am EDT

There are so many people who are eager to get into Amazon Private Label sales, and they should because it’s a great platform to build a viable business that can support and even transform your lifestyle. But there are a handful of common mistakes that newbies to Amazon FBA make again and again. On this episode of the podcast Scott Voelker covers the top 5 rookie mistakes that trip up new sellers.

Product research can be frustrating, but don’t give up.

Perhaps the most difficult part of selling products on Amazon is finding the product in the first place. The product research phase is very difficult because there are so many variables and so many possibilities. What most rookies do when doing product research is work at it for a couple of days and then give up because it is so frustrating but that is the worst thing you could do. On this episode Scott’s going to teach you how to push through the product research base to make sure that you find that product that is going to set you up for Amazon selling success.

You can’t forget about the depth of your potential market.

It's great to find a product that seems like it's going to be a winner on Amazon FBA. But if you don't take into consideration the depth of the market you're trying to enter, you could be setting yourself up for a terrible loss. On this episode Scott once again covers the issue of depth of market, and give you some tips to help you understand what you need to look for, why you need to watch out for those things, and how to maximize your chances of setting up a product that will be successful.

If you misunderstand your profit margins on Amazon FBA, you’ll be sorry.

It's easy to hear all the success stories about Amazon FBA sales and think that you can do that too. And you can. The problem is that many people don't recognize that the figures they hear from success stories don't typically reveal the costs involved in the research, packaging, shipping, and fees related with feeling that product on Amazon. The end result is you may have an unrealistic idea of what the actual profit margins for a product are. On this episode of the podcast, Scott is going to point out some of the things you need to consider when calculating profit margins so that you can know and accurate estimate of what your profits will be.

Don’t be fooled by seasonal products.

You may find a product to sell on Amazon that appears to be a wonderful opportunity. But always take into consideration whether or not that product and its related products are seasonal in nature. Seasonal products are great for a very short time but throughout the year don't provide the consistent income that you really want to achieve an Amazon private label sales. On this episode Scott is going to give you some things to watch out for when considering the possibility of selling products that are seasonal in nature.


  • [0:25] Scott’s introduction to the podcast!
  • [1:34] A shout-out to a TAS community member.
  • [3:11] How you can get in on one of Scott’s live workshops.
  • [4:04] Why giving up during product research is a huge mistake.
  • [14:30] If you forget about the depth of your market, you’re going to blow it.
  • [18:30] The pain of misunderstanding profit margins.
  • [24:26] Be sure to pay attention to issue of seasonal gifts.
  • [29:17] There’s a strong tendency to overthink and over complicate.



Direct download: TAS177.mp3
Category:general -- posted at: 4:00am EDT