TAS 203 : How to Turn Frustration (Product Dud) Into Success (Real Story)

 

 

Part of the equation in business is that you’re going to hit roadblocks and frustrations. It’s simply going to happen. Today’s episode highlights a real Amazon seller’s disappointments with his product sales and Scott has a lot to say about it. There are more bright spots in this listener’s situation than he recognizes and some things he could still do to improve the listing itself and possibly drive sales higher. Listen in to Scott’s response to this frustrating story so you can hear ideas for optimizing your own listings and addressing your own frustrations.

Don’t move on until you do the most you can with what you’ve got!

Alex is an Amazon seller who is feeling a bit frustrated with his first Amazon product. It’s taking alot longer to increase in sales than he expected it would. He’s just about ready to find a second product and let this one languish, but Scott’s not so sure that’s the right thing to do. The situation doesn’t sound as hopeless as it seems. Listen in to hear what Scott thinks can be done in order to make this product rank higher and get more sales, on this episode.

The only thing you can do to rank for your main keywords.

The main thing you need to focus on in order to hit your main keywords, you’ve got to optimize your listing for that keyword and push sales toward that keyword using PPC. But your main keyword isn’t the only thing you should be trying to rank for. You need to be aiming at other long tail keywords, things people could be searching for related to your main keywords. The cool thing is that PPC is what enables you to know what those keywords are. You can find out the details of how to use pay per click to your advantage on this episode.

The duds may be your cash cows!

Alex feels that his product is a “dud” simply because it’s only selling at a rate of $1,000 per month. But the key to a prosperous Amazon private label business is not to find the “perfect product” that brings in millions every month. The key is to get a handful of moderately successful products that together build the income and success that you need. It’s an amazing thing to watch when the collective sales begin to creep up over time and each one is an integral part of the whole. Don’t be afraid of the duds, they may be the pieces to your overall success.

The power of being part of a great community of like minded people.

Today’s episode was spawned from a post and its responses within the TAS Facebook Community. It’s the place where many private label sellers get together regularly to share triumphs, struggles, obstacles, and to receive the help and encouragement they need to keep their business going strong. Be sure you get over the TAS community to get the support and camaraderie that you need.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [0:23] A Dud product that turned into a success - today’s topic!
• [2:50] How you can get show notes and transcripts for any episode.
• [3:57] How Alex described his product problems and frustrations.
• [6:03] Why impatience can be the biggest problem.
• [8:40] TAS community responses to the product problems.
• [28:58] The lessons that can be learned from these “dud” products.
• [30:40] How you can be part of Scott’s live workshop (it’s free).

RESOURCES ON THIS EPISODE

• www.TheAmazingSeller.com/FB
• www.TheAmazingSeller.com/119 - Amazon PPC with Chris Schaeffer
• www.TheAmazingSeller.com/workshop - get in on the free workshop