Rock Your Brand Podcast

If you’re an Amazon seller, either through Retail Arbitrage program or through private label products, you know how frustrating it can be when you hit a snag in your business and don’t feel that you have anywhere to turn. Wouldn’t it be great to have a “voice of experience” you could turn to who could guide you through the challenges? That’s EXACTLY what you get on these Friday episodes of the Amazing Seller. Scott Voelker does his “Ask Scott” session to field your questions about Amazon sales and the challenges of doing it right. If you want to submit your questions for Scott to answer on one of these Friday shows, you can find out how to do it on this episode.

How can I improve my pay per click (PPC) campaign so it doesn’t cost so much?

A listener to the Amazing Seller recently called in with a question about his pay per click campaigns. He’s at a point where 70% of his profits is being eaten up by the cost of paying for traffic through Amazon PPC. Something about it just doesn’t feel right and he wants to know what he’s doing wrong. On this episode Scott responds to his question with some insights about how you can modify your PPC campaigns over time to hone in on the exact keywords that are going to bring you the biggest bang for your buck. You can hear Scott’s response on this episode.

What warehouse should I send my products to as an international seller?

Anyone who sells private label products on Amazon Has the option of sending their products to various Amazon warehouses for the option of making sales in various countries. On this  episode of the podcast, an international seller calls with a question about where she should send her products to get the best sales. She's also concerned about the kinds of taxes she will have to pay if she is going to send her products to the United States. Make sure you tune in to listen to this episode where Scott replies to her question.

Should I go after a product with lower margins but higher volume?

Scott usually recommends that sellers look for products where they can make at least $10 of profit on each sale. But on this episode of the podcast listener calls in to ask whether it is worth it to sell products that only get $4 to $5 profit on each sale but has a very large volume of sales possible. You might think Scott would say to avoid that kind of product, but he actually says the exact opposite and gives you very clear reasons why he would go for it. You can hear his entire answer on this Ask Scott session of the podcast.

How long does it take for products to rank to page 1 after an initial surge of sales?

On today's episode of the podcast Scott reads A post from a member of his Facebook community, reporting how his product launch has gone. He had some great and initial sales and just looking forward to a very successful product line. But his product is still on page 8 of the Amazon search rankings. He is curious how long it takes for products to rank all the way to page one after an initial surge of sales like he is experienced. On this episode Scott gives some great insights about how products rank within the Amazon framework, and what you can do to boost your products toward the top. You won't want to miss this one.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [1:47] How you can get in on Scott’s next live event.
  • [3:29] QUESTION ONE: 70% of my revenue is going to PPC. What’s wrong with the way I’m doing it?
  • [10:36] QUESTION TWO: I’m an international seller and I want to send from China to an Amazon warehouse. How do I choose the right location?
  • [17:50] QUESTION THREE: Should I go after a product with lower margins but higher volume?
  • [22:43] QUESTION FOUR: How long does it take to rank for your product after a surge of sales?

RESOURCES MENTIONED:

Direct download: TAS211.mp3
Category:general -- posted at: 4:00am EST

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