Rock Your Brand Podcast

When you’re starting something new it’s great to be able to ask someone who has been down the path before you. That’s what these Friday “Ask Scott” sessions are for… an opportunity for you to ask Scott the pressing questions that are on your mind about private label selling and selling on the Amazon platform in particular. There are many things Scott has learned the hard way that you don’t have to learn that way. You can glean lots from what Scott has to share and he’s happy to do it. Be sure to submit your questions to Scott to keep these Friday episodes going!

What is needed to set up a seller account on Amazon?

A listener has been doing some initial product research and hasn’t set up his Amazon seller account yet. He’s curious what pieces of information he needs to have in hand before he tries to create an Amazon seller account. It’s a great question that Scott answers in depth on this episode. It starts with simply having a social security number and logging in, so depending on what products you’ll be selling and what your overall goals are you may want to have some other pieces in place. What are they? Scott’s going to cover all of it on this episode.

Things you need to know about getting product reviews through review groups.

A listener called in on this episode to ask Scott what she should do in her situation. She’s a professional reviewer, reviewing products in all kinds of niches in order to receive free products. She takes the job very seriously and gives quality, unbiased reviews. But recently her account has been banned from doing reviews. She wonders if it’s related to a review group she’s been a part of in the past. Scott’s got some very practical advice for the seller relating to review groups as well as some “heads up” info for Amazon sellers about what you should and should not expect about the results you get from review groups.

What should I do if my product is being purchased in lots and resold on Ebay?

A listener called in with an interesting situation that Scott was eager to tackle on this episode. His products have been selling well, even 4 or 5 at a time. He had a hunch that something odd might be going on so he checked up on it and found out that his products were actually being bought in lots of 5 or 6 at a time and resold on Ebay. He’s not sure what to think of it. Should he contact the purchaser and tell them that they are not allowed to resell his product or is it a great asset to have someone buying his product in bulk? What do you think? Scott’s got a very clear answer and he shares it with you on this episode.

When a potential product has great cost margins, should you sell it in bundles of two?

Another listener has been doing her product research and has found a product that she believes will be a winner. Part of the reason she likes the product so much is that the cost and profit margins are very large. That means she’ll be able to make a very good profit. She’s wondering if it would be worthwhile to offer the product in bundle packages to differentiate herself in the market and gain more sales. Scott’s advice is very helpful and gives a couple of options for this listener to consider, so be sure you listen to apply what he says to your situation.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [0:39] Scott’s introduction of Chris Nelson, a TAS listener at the event Scott attended.
  • [1:37] How you can leave a question for Scott and get into a live workshop.
  • [3:28] QUESTION ONE: What do I need to have set up in order to create a seller account - and what legal issues do I need to be aware of?
  • [8:55] QUESTION TWO: I’m a legitimate reviewer but have been banned by Amazon because I was part of a review club. What happened?
  • [16:17] QUESTION THREE: I notice that my product is being purchased in lots and resold on Ebay. What should I do?
  • [21:04] QUESTION FOUR: I found a product with great margins and wonder if I should sell them in bundles of two?

RESOURCES MENTIONED

Direct download: TAS214.mp3
Category:general -- posted at: 4:00am EST

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