Rock Your Brand Podcast

One of the most powerful things that any entrepreneur can do is to make sure they are around others who are of the same mindset that they are. The energy and motivation that surrounds getting together with those kinds of people increases your level of energy and motivation just from being around them. On this episode Scott reveals the top 5 takeaways he had from spending time with like-minded people at the recent Seller’s Summit. Be sure you listen to Scott’s takeaways and learn some tips about how you can move your private label business forward.

What could Pinterest do for your private label product sales?

One of the things that Scott was aware of but not well verse in before the Seller’s Summit conference is the power and effectiveness of Pinterest for driving interest and sales to a product. Being an image based platform, it’s a powerful way to make the appeal of your product instantly attractive to people who are most interested in it. You can hear Scott’s thoughts about Pinterest and how he’s going to be moving into PInterest marketing in the months ahead, on this episode of the Amazing Seller.

Are Facebook Ads relevant for private label sales?

Facebook Ads are one of the things out there that can be a bit intimidating at first. It requires money, it requires a bit of knowledge about how the platform works, and it takes time to learn. But it’s one of the most powerful ways to drive very targeted, specific traffic to your webpage or product sales page and in time, you’re going to have to get going on Facebook Ads. With FB Ads you can put our products directly in front of the very people who are most interested in your products. Hear what Scott’s thinking about Facebook Ads and how he’s going to be moving into them sooner rather than later.

eCommerce stores outside of Amazon are still making incredible sales.

One of the things Scott has been talking about a lot lately is the task each private label seller should be aiming toward of setting up their own sales channel outside of Amazon. For most of us that’s going to mean setting up your own eCommerce store on your own website. These stores are very effective and many, many people are making incredible money building their own store that sells products independently of Amazon. Not only do you get to keep a lot more money (Amazon doesn’t get any), you also get to interact directly with your customers - which is invaluable. Find out more about how eCommerce stores are rocking online sales on this episode.

Do you have a sales funnel started? It could be one of your missing power tools.

If you don’t know what a sales funnel is, here’s the short answer: A sales funnel is a systematic, planned sequence that you take prospective customers through that narrows their focus from interest in what you have to say and sell, all the way to becoming a paying customer. You can learn how to build an effective sales funnel, and you should because it’s such a powerful way not only to get sales, but to get repeat sales from loyal customers. On this episode Scott gives his thoughts about sales funnels and tells some of what he’s doing to build out his funnels more, so be sure you listen.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [1:51] The biggest benefits of being at conferences, and the TAS online version.
  • [3:06] How you can get started with private label sales.
  • [4:10] Takeaway #1: The power of being around like-minded people is HUGE.
  • [8:30] Takeaway #2: Pinterest marketing could be a powerful next step.
  • [13:09] Takeaway #3: Facebook Ads is a viable way to increase product sales.
  • [19:44] Takeaway #4: eCommerce stores are still a powerful way to build a business.
  • [23:30] Takeaway #5: Building marketing funnels is a huge part of building a business.

RESOURCES MENTIONED

Direct download: TAS218.mp3
Category:general -- posted at: 4:30am EST

Today’s episode is a bit unusual for the Amazing Seller podcast because it’s a recording of a live event where Scott was asked to speak about using Amazon’s tools to launch and rank products. He spoke at the Seller’s Summit, an event put on by Steve Chou of www.MyWifeQuitHerJob.com and was a great opportunity for Scott to meet many people interested in making money online. His talk was very well received and serves as a great introduction to those who are unfamiliar or new to the Amazon platform. Be sure to pass this episode along to those you know who have been talking about selling products on Amazon. There are some great insights on this episode.

Scott’s journey to Amazon private label sales was not a straight line.

Scott had a significant business background when he first came upon the idea of selling products on Amazon. He had helped his father run a construction business, established and run his own photography business with his wife, and then moved into online sales. Private label sales made perfect sense to Scott because he saw it as a way to take advantage of Amazon’s built-in mechanism for getting and selling to customers. You can hear Scott’s journey and how he’s come up with a 5 step formula for finding and launching products on Amazon, on this episode.

Never forget that Amazon is a search engine for buyers.

Think about that for a minute. Anyone who’s doing a search on Amazon is doing so because they are considering the purchase of something. Millions of people have their credit cards on file with Amazon already so a purchase decision once they’ve found the item they’re searching for is that much easier. If there was a way that you could take advantage of that incredibly effective buying environment, wouldn’t you want to do that? That’s exactly what private label sales on Amazon allows you to do. Learn about the Amazon platform and how you can get your very own products for sale for searchers to find, on this episode.

There is only one thing that causes your products to rank higher in Amazon search.

What is that? Sales. As your product sells the Amazon search algorithm considers that it’s a product that people who are searching actually want to buy. Naturally, the more purchases of your product that happen, the more Amazon considers your product to be desirable by real people who are searching. With that in mind, it’s vitally important that you know how to optimize your listing for the things people searching for it will be looking for. That means you have to learn how to use keywords in your listing and in your Amazon dashboard to make it clear to the algorithm what your product is and how it relates to the searches people are making on Amazon. Listen to this episode to get more detail on how you can make your products stand out on the Amazon platform.

Where do promotions (Pay Per Click) come in

When you have your listing optimized for search you still may not get many sales simply because your product listing is not being found frequently in the flood of products that are on Amazon. You need to do something to boost your product to the top of the search results. That “something” is paying for your product to be promoted using Amazon pay per click. Amazon PPC enables you to choose the keywords you want to target and when people search for those keywords your product appears at or near the top of the listings. You can learn the entire simple approach Scott uses to set up his PPC campaigns for products, on this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:04] Scott’s introduction to this episode.
  • [1:47] Get in on the next LIVE event.
  • [3:17] Introduction to the topic.
  • [6:30] How Scott got into selling on Amazon and why it was appealing.
  • [10:26] The big thing you need to understand about Amazon sales.
  • [15:00] Product research is the key to being a success on Amazon.
  • [17:15] First you need to understand how the Amazon platform works.
  • [22:15] How to get your products to rank in Amazon’s search engine.
  • [27:15] Using Amazon’s product reviews to get intel on how to improve products and sales.
  • [29:03] Why you need to optimize your product listing and how you can do it.
  • [45:00] How to use Amazon PPC for your products.
  • [56:27]

RESOURCES MENTIONED:

Direct download: TAS221.mp3
Category:general -- posted at: 4:30am EST

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