TAS 229 : Ask Scott Session #68 - Your Amazon FBA Questions

It’s time for you to get your Amazon private label questions answered from Scott Voelker, an experienced private label sales professional who is actively building his business both on and off Amazon every single day. You can submit your questions and hear others ask their real life PL questions and Scott will give his best suggestions, answers, and tips for how to resolve the problems that are presented. If you want to ask your own private label questions, listen to this episode to find out how you can!

Is it “legal” with Amazon to put my website URL on my product packaging?

One of the main ways you can build your Amazon private label business is to capture the email addresses of the people who purchase your products so that you can then remarket to them with discount offers, other product possibilities, and more. But how do you get the email addresses of your customers? One Amazon seller has the idea to put his website URL on his actual product packaging.But is that legal according to Amazon’s terms of service? On this episode Scott is going to answer the question from his own perspective. His take is interesting because the answer is not very clear in the Amazon terms of service.

I’ve ordered my first private label product but am starting to feel like the market is too crowded. Help!

If you’ve already got your products or they are on the way to you, that’s great. Way to take action! But sometimes you might start to second guess yourself while you’re waiting to receive your products. It’s not unusual for people in that situation to continue to check their niche and begin to feel that they chose the wrong product because the market is too crowded. If that’s you, what should you do? On this episode Scott fields that question and gives some hopeful answers to make the most of the products you already have. You won’t want to miss this one.

I’m considering the purchase of Jungle Scout Pro… can you help me understand the options?

Two of the best tools out there to help Amazon private label sellers make the most of their product research and listings is Jungle Scout - but it comes in two versions - the basic and PRO. What is the difference and how do they work together? Scott is personal friends with the creator of Jungle Scout and he has used both versions of the product. That means he’s got a very solid experience and opinion about the software and on this episode he shares the differences, similarities, and which you should get if you’re looking to get into Amazon sales.

Should I include multiple words in my search field to get exact match keywords set up?

There’s been mixed advice over the years about how to use the “search terms” field in the backend of your Amazon product listing. Some people have said that you should not repeat words in those fields while others say that it’s OK to repeat words to maximize the possibility of being found for long tail keywords. Which is right? On this episode Scott outlines what he’s heard on both sides of the argument and invites listeners to submit their split-test data regarding keywords so he can report on it to the rest of the TAS community. If you want to be part of this experiment, go to the contact page on the website and let Scott know!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:04] Scott’s introduction to the podcast!
• [1:20] How you can ask your own questions.
• [1:54] How to get into Scott’s free private label workshop.
• [2:46] QUESTION ONE: Am I allowed to put my website URL on the product packaging? And can I put an opt-in on that website?
• [9:42] QUESTION TWO: I’ve ordered 500 units of my product but I am beginning to think my market may be too crowded.
• [15:07] QUESTION THREE: I have some questions about Jungle Scout Pro pricing. Can you help me?
• [19:17] QUESTION FOUR: I’m a bit confused about the search term field in my Amazon backend. Should I repeat words to get exact phrase matching?

RESOURCES MENTIONED ON THIS EPISODE

• www.TheAmazingSeller.com/ask
• www.TheAmazingSeller.com/workshop
• www.TheAmazingSeller.com/24 - episode on capturing customer emails.
• www.TheAmazingSeller.com/resources
• www.TheAmazingSeller.com/JS (affiliate link)
• www.TheAmazingSeller.com/Splitly