TAS 235 : Ask Scott Session #70 - Your Amazon FBA Questions

When it comes to researching and launching a private label product on Amazon there are many hoops to jump through - and the Amazon terms of service change often. How do you know that what you’re doing is the right thing to do? One way is to find a trusted person who’s already been down the path - and that’s what these Ask Scott episodes are all about! You can ask your own questions of Scott Voelker, an experienced Amazon seller. He’s got 4 questions today about PPC, unloading failed products, the impact reviews have on sales or PPC, and whether or not you should try to sell your products on platforms other than Amazon. It’s all on this episode.

How to cut your losses to get out of a private label product you’ve tried.

A listener called in to ask Scott if he could walk through the various options when it comes to liquidating private label products that simply aren’t selling. Scott understands the question and the need behind it. There are many reasons you might need to get rid of products that you’ve been trying to sell and his answer to this question is one that will give you a head full of ideas to try out if you’re in the same situation. Be sure you listen to find out ways that you can sell products to recoup the money you’ve invested.

I have hundreds of products on Amazon already. How should I approach PPC?

On this episode a caller asks about using PPC when she’s already got an established and broad Amazon seller account. In her case, she’s already listed hundreds of products on Amazon. Choosing how to approach PPC seems like a daunting task. But Scott’s got some good suggestions for making her pay per click strategy effective and he shares them with her on this episode. Are you confused about PPC? As Scott answers this question you’ll probably find some help to the issues that are hanging you up, too.

What impact do reviews have on the success of my products and PPC campaigns?

A lot of people who place their private label products on the Amazon sales platform don’t understand how product reviews work in the Amazon ecosystem. It’s not that your reviews directly get you a higher ranking on Amazon search results OR give you an increase in your sales numbers. Reviews serve more of a complementary function. Imagine this: You’re searching for a product you’ve been meaning to buy and there are two options. One of them has 3 product reviews, the other has 300. Which are you more likely to trust? The one with the 300 reviews. Do you see that the number of reviews your product receives serve as social proof that your product is a good one? Find out how Scott advises this caller who only has a handful of reviews on what she can do to get more social proof for her product by listening to this episode.

Is your ecommerce business being held hostage by Amazon?

Selling private label products on Amazon is really an ecommerce business. Since it’s on Amazon you may not have thought of it that way, but it’s the truth. Ecommerce can be implemented on a wide variety of platforms - Amazon, Ebay, Etsy, and more. But you have to understand that whatever platform you’re selling on, you have to play by that platform’s rules. It’s understandable - and somewhat frustrating at times. Scott answers a listener’s question today with a question of his own… Is Amazon holding your ecommerce business hostage? You’ll want to hear this one.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [1:04] How you can submit your questions for these Q&A episodes.
• [2:42] QUESTION ONE: How should I go about bailing out of a product that I want to stop selling?
• [10:35] QUESTION TWO: How should I approach PPC when I already have hundreds of products on Amazon?
• [16:30] QUESTION THREE: How do my sales and PPC campaigns relate to the number of reviews I have?
• [25:30] QUESTION FOUR: My product was reviewed and has been unlisted. I have similar products so I’m a bit confused.

RESOURCES MENTIONED ON THIS EPISODE

• www.TheAmazingSeller.com/ask
• www.TheAmazingSeller.com/workshop
• www.FreePrivateLabelCourse.com
• www.eBay.com
• www.Etsy.com
• Craigslist