Rock Your Brand Podcast

Once you get started doing private label sales on Amazon and other platforms you need to understand the importance of how you present your products and brand to those who are considering a purchase from you. That means packaging is a big deal. On this episode Scott is taking a look at the packaging of a product he recently bought because he thought it was done very, very well. He wants you to learn from some of the smart things the company did to increase his perception of their company and the product he purchased. It’s all on this episode.

Perceived value is one of the most important reasons to create custom packaging.

Scott recently purchased a lens for his iPhone to make his photos and videos pop a bit more. When he received it he was blown away by the packaging and all the little “extras” the company included with his order. On this episode of the Amazing Seller you’re going to hear about Scott’s experience and get some great ideas for how you can increase the perception people have of the products you are selling with some simple little tricks and added value. It’s a great, thought provoking episode so don’t miss it.

Does your product need some kind of “Help” materials included?l

Depending on what type of private label product you are selling you may want to consider adding some helpful materials like a “Getting Started” guide or insert card that leads the purchaser to a page on your website that demonstrates the product in use. Why would you want to do that? Because you want your customers to have the impression that you are a real business (and you are, aren’t you?). You’re erasing any doubt or skepticism they may have had with every little value add you can provide. A help resource is a great way you can do that.


Grab that email address with custom packaging.

When you think about creating custom packaging for your private label products you may only be thinking of logos, colors, shape, etc. But did you ever consider that you can place some kind of call to action on the packaging that drives people to your website? That’s a great way to encourage opt-ins to your email list so you can communicate directly to your customers. You don’t want to draw them away from Amazon for the purchase of your product, but you can offer them something more such as product registration, help guides, etc. That enables you to get them on your site where they can be asked for an email address. You can hear Scott’s thoughts on this great idea on this episode.


Getting into the private label world? You need this free workshop.

If you are interested in selling products online it’s always better if you don’t have to reinvent the wheel. Thankfully, you don’t have to. Scott Voelker has put together a free private label workshop that he runs now and again and you are invited to register. You’ll not only hear the 5 phases of getting a product for sale on Amazon, you’ll also get to be part of the Q&A session at the end of the workshop. It’s all done live via video so you can attend no matter where you are in the world. On this episode you can get the details of how you can sign up to be a part of that event. And don’t forget, it’s free.


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Why you might hear some odd sounds in this episode.
  • [4:29] Why the packaging to Scott’s recent purchase mattered to him.
  • [6:32] Right out of the box, don’t worry about custom packaging.
  • [9:45] Did you consider you could print things on the packaging?
  • [11:50] Basic packaging options available.
  • [15:28] Examples from a product Scott purchased.
  • [24:13] The importance of a call to action on insert cards.
  • [30:42] How to determine what content to place on your cards.
  • [22:08] What’s the best source for your packaging?
  • [34:44] Why you have to order a larger quantity for custom packaging.
  • [36:15] The power of bundling things together and the extras received.


Direct download: TAS236.mp3
Category:general -- posted at: 4:30am EDT