Rock Your Brand Podcast

Today’s guest is Spencer Haws, he’s a long time web entrepreneur who has built his experience and knowledge creating niche based websites. You can see more of what he’s done in that realm at his site But today Spencer is with us to help us understand how you can build your own website that sells your own products - independent of Amazon. Interested? Be sure you listen to this great episode.

Why you need to move your success to your own platform.

Spencer strongly believes that you need to take your success to a different platform once you’ve gotten your feet wet on Amazon. Why? Because you want to build something that you have entire control over, no matter what. On Amazon you have to follow the constantly changing rules and make sure you’re not making any mistakes. On your own site you are the king of the castle and you make up the rules. And maybe just as important, you’ll be cutting out the Amazon middleman that bites into your profit margin. Hear how Spencer and Scott suggest you take that step, on this episode.

When is the right time to build your own website store?

Let’s say you’ve had a private label product on Amazon for a while and you’re selling a decent amount of products every day. Should you take the step of creating your own website and trying to sell your products independent of Amazon? Spencer Haws says that once your products are selling well on Amazon you’ve got a great test case that shows that your products could sell independent of Amazon as well. Find out exactly how Spencer says you can know if you should take the step to build your own sales platform, on this episode.

Using long tail keywords you can get lots of traffic.

You may not even know what a long tail keyword is, but Spencer Haws believes that you’ve got to become skilled at identifying and using them if you’re going to have success building a sales site for your products that operates independently of Amazon. Spencer has proven on his own sites that going for the lesser known long tail keywords can be very successful in the long run. You can find out how Spencer does it, step by step, and the software tool he uses to do his research on this episode of The Amazing Seller.

How you can get specific training to build your own niche website.

If all of this website building talk sounds a bit scary to you, relax. Spencer Haws has created two ways you can learn everything you need to know to build a website the right way and start selling your products independent of Amazon. First is an internship where over the course of 4 weeks you’ll learn how to do everything you need to make your site stellar. Second, if you can do an internship there’s an 8 week course that covers the same content. Before you know it you’ll be rocking your own sales platform that cuts out the Amazon middleman!


  • [0:03] Scott’s introduction to this episode with Spencer Haws!
  • [1:51] Details about stuff you’ll want to know for this episode.
  • [3:49] Why Spencer believes you need to move your success onto your own platform.
  • [5:45] When is the right time to build your own website property?
  • [7:59] The main goal for building your own website.
  • [9:35] Why keyword research is important and how to go for long tail keywords effectively.
  • [16:20] What should you look for when it comes to long tail keywords.
  • [20:37] Using top list posts to get backlinks and build your network.
  • [23:11] How to use Google’s Keyword Planner to find keywords.
  • [24:55] How Spencer would use the data inside Amazon.
  • [29:00] What you can do if you’re not a good writer.
  • [30:34] How to format the content you produce.
  • [34:10] Getting your content published: posting and scheduling.
  • [35:40] How to build backlinks effectively.
  • [40:41] Spencer’s new internship program to train people to scale websites.
  • [44:56] Spencer’s course to teach you how to build out your own website.
  • [47:12] Do these strategies still work today?



Direct download: TAS240.mp3
Category:general -- posted at: 4:30am EDT